2013 Ford EcoSport

The EcoSport makes its official debut at the Beijing Auto Show, introducing a new kind of massively economical crossover.

The car is designed to be a benchmark in fuel efficiency – it’ll come with a number of powertrain solutions, including Ford’s newest, most advanced engine the 1.0-litre EcoBoost. It also offers the Ford SYNC driver connect system with voice control and many other innovative features in a spacious and comfortable interior with new levels of craftsmanship as well as outstanding quietness and refinement.

Unlike most eco cars though, the Ecosport actually looks pretty good. It is, all in all, a very well sorted package and we think Ford should offer it beyond the designated markets of China, India and south America.


Ford press release:

Beautiful, agile, modern

The new EcoSport is an affordable compact SUV that is ready for work and ready for play.

It targets benchmark performance in fuel economy, driveability and performance to redefine expectations in the compact SUV segment.

The new Ford SUV’s main characteristics were defined by consumers in all of the regions in which it will be sold. The design and flexible use are part of the new vehicle’s differentiated plan, which besides the agility and practicality for urban use, offers power and robustness for more adverse terrain.

The elevated stance and purposeful posture give the new EcoSport the appearance of a higher class vehicle. Its agile and contemporary lines convey confidence, refinement and an adventurous spirit, within a modern and smart package. All this contributes to Ford EcoSport’s aspirational appeal.

“The new EcoSport is full of personality,” said J Mays, group vice president, Design, and chief creative officer, Ford Motor Company. “Customers around the world immediately recognise its capability and SUV robustness that is achieved with aggressiveness. It is friendly and it’s a vehicle that really makes you smile.”

Powering growth in China

Reinforcing Ford’s commitment to offer a full portfolio of vehicles in China, the all-new Ford EcoSport will be the second of 15 new vehicles that Ford plans to introduce in the country by 2015. This is part of a bigger plan to bring more than 50 new vehicles and powertrains to the Asia Pacific and Africa region by mid-decade, underscoring the unprecedented expansion in the region.

“With its superior fuel efficiency and a comprehensive suite of smart technologies, the Ford EcoSport is well-placed to power Ford into a new segment not only in China but also in other growth markets in Asia,” said Hinrichs.

Ford’s aggressive expansion plan in China is being supported by several new investments to increase production capacity.

It was announced earlier this month that Ford and its joint venture Changan Ford Mazda Automobile (CFMA) will invest approximately USD 600 million to expand capacity in Chongqing by 350,000 passenger vehicles, raising total capacity in China to 950,000 units by 2014. The new investment will increase Ford’s total investment in China to approximately USD 4.1 billion.

CFMA already operates two assembly plants and an engine plant in Chongqing. Additional facilities – a USD 500 million engine plant and a USD 350 million transmission plant – are currently under construction.

Contemporary and Quiet: Ford EcoSport Delivers High Levels of Craftsmanship In and Out

The modern and connected new Ford EcoSport was unveiled at 2012 Auto China in Beijing, its contemporary shape revealing an equally modern and sophisticated interior design for Ford’s all-new small SUV.

The all-new EcoSport provides spaciousness for five, a high driving position with outstanding visibility, a refined cabin environment engineered for quiet operation, carefully selected and matched materials, and a modern design ethos.

It all adds up to an inviting and comfortable interior that matches the design appeal of the exterior and makes the Ford EcoSport a compelling alternative to the typical small car.

The EcoSport’s interior has been designed and executed to provide the highest levels of quality and craftsmanship, reflecting an urban sophistication that is just as social as it is capable. And it is home to an impressive array of technologies and features. The EcoSport reflects its world-class design and engineering, which translates into well-finished and perfectly aligned surfaces, attractive and soft to the touch fabrics, as well as a quiet and modern interior.

Customer expectations were at the heart of the Ford EcoSport design story. The choice of materials and the execution of design elements reflect the importance of low maintenance costs and excellent durability in the development process. EcoSport has undergone extensive durability tests in all types of weather, terrain and usage in all of the regions where it will be sold, helping to refine every element of the vehicle.

The finish of the EcoSport’s body is the first visual aspect to reflect the new levels of quality and manufacturing. It is evidenced by the consistent fit of the components and the vehicle’s aerodynamic profile, which greatly contributes to the interior’s sound quality.

The interior offers a very modern design, together with a series of technological features that a new generation of consumers desire in a connected car, and at the same time, look for in a differentiated, comfortable and inviting driving experience.

“The all-new EcoSport’s interior follows the contemporary and creative lines on the exterior. The captivating panel, the ergonomically friendly seats with soft-touch materials, and Ice Blue illumination help create an agreeable and inviting environment,” said Ehab Kaoud, chief designer, Ford South America, who led the EcoSport’s design. “It offers a level of interior quietness unmatched in its category.”

Ford South America’s Product Development Center in Camaçari, Brazil, is the only one of its kind in the region. Its 1,200 engineers and designers use state-of-the-art technology, including advanced CAD and CAE tools, to develop vehicles. Camaçari is one of Ford’s eight centers of excellence in the world and operates in real time with the other centres across the globe.


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