£370 Million Investment For New Range Rover


If yo been wondering why the new Range Rover is so good and awesome, here’s your answer. They’ve spent a very remarkable sum developing and making it.

JLR announced it has invested £370 million to upgrade its UK manufacturing facilities and increase productivity as it prepares to launch the all-new Range Rover in 170 countries around the world. Inaugural sales of the fourth-generation Range Rover, the world’s most refined Sports Utility Vehicle (SUV), are to begin this month following a three-year engineering project, supporting 1,000 jobs in design, product development and manufacturing at Jaguar Land Rover.

So this new car is not only a great product for rich customers who can afford it, it is also good for UK’s economy. It’s creating jobs and moving money around. Fantastic effort.

new Range Rover  £370 Million Investment For New Range Rover

JLR press release:

Dr. Ralf Speth, Jaguar Land Rover Chief Executive Officer, said: “This outstanding new Range Rover symbolises our commitment to investing in Britain and exporting around the world, delivering class-leading performance, agility, quality and luxury in a model that enjoys iconic status in almost every market. As the UK’s leading automotive investor in R&D we are proud of the work that has gone into developing the new technologies and innovations to make the new Range Rover possible. Through a £370m investment in our manufacturing facilities we have been able to build the world’s first SUV with lightweight all-aluminium construction, a car that is 20% lighter, with fuel consumption and carbon dioxide emissions reduced by 22%.”

As part of the £370 million investment package, Jaguar Land Rover has installed a new aluminium body shop for the latest Range Rover at the company’s Solihull plant, near Birmingham, along with upgrades to paint-applications technologies, trim assembly, warehousing and Jaguar Land Rover’s first customer handover centre.

The Range Rover forms part of a new model offensive by Jaguar Land Rover, which will launch shortly the much-anticipated Jaguar XF Sportbrake and the exciting new Jaguar F-Type sports car.

“Jaguar Land Rover is firing on all cylinders, generating export revenues of close to £8 billion a year as we meet demand for a model-range that justifies continued expansion in our UK facilities and elsewhere,” added Dr Speth.

The Jaguar Land Rover Chief Executive today celebrated the new Range Rover launch at a preview event in Richmond Park, London, where prospective owners, dealers, the media and company executives hailed the latest model.

Customers will begin taking delivery of the new vehicles in early 2013, some 40 years after the first Range Rover was unveiled.

The arrival of the latest model follows a significant investment in all-aluminium production processes at Land Rover’s Solihull plant, where more than 6,800 workers are employed on Range Rover and other models.

The lightweight aluminium platform will deliver enhanced performance and fuel economy, lowering CO2 emissions. Such breakthroughs follow a capital expenditure programme that has seen Jaguar Land Rover create more than 8,000 new jobs in the past two years.

The company is spending in excess of £1.3 billion with suppliers around the world, with £800 million of that in the UK alone, supporting an estimated total of 190,000 jobs in the UK supply chain.

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