Acura Stars In The Avengers

Acura is not putting in a big effort changing the design of its mainstream cars, but they are pretty good at publicity.

The made a big deal with MarvelEntertainment for their big film The Avengers. Acura isthe official vehicle of S.H.I.E.L.D. Throughout Marvel’s The Avengers, S.H.I.E.L.D. agents drive various Acura vehicles, including the MDX, ZDX and TL models; the completely redesigned 2013 RDX will make a cameo appearance. In addition, an Acura convertible sports car was created specifically for the film.

The NSX is the convertible car in question and it will soon be turned into a production car. This is the only good car they provided though, the others are as rubbish as they are in the real world!


Acura press release:

“Acura is developing an impressive second chapter as the official vehicle of the cutting-edge S.H.I.E.L.D. organisation, enabling us to reinforce Acura’s brand philosophy of innovation and advancement, and leverage excitement for the new ILX, RDX and NSX supercar concept product news announced earlier this year,” said Susie Rossick, Acura Brand Manager.

The hub of Acura’s advertising campaign for Marvel’s The Avengers, allows fans to immerse themselves in the world of S.H.I.E.L.D. and Marvel’s The Avengers. Users can rise within the ranks of S.H.I.E.L.D. by testing Avengers-inspired technology mounted to S.H.I.E.L.D.-Edition Acura vehicles.

The tests take place within different combat simulation environments that correspond with the four main characters: Iron Man, Hulk, Captain America and Thor. As users attain a specific S.H.I.E.L.D. rank, they earn the chance to win movie passes and S.H.I.E.L.D. gear, including a branded tactical flashlight, a replica Acura convertible sports car (created for and featured in Marvel’s The Avengers) and a virtual keyboard.

Related posts:

  1. Acura ILX Concept
  2. Acura TSX Wagon Price
  3. The Acura TSX 2011 Receives A New Look
  4. Acura NSX Concept
  5. 2013 Acura ILX

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