Baojun 630 Revealed For China

Amongst all the new and amazing cars revealed at the Shanghai autoshow, this one is probably the most important for the Chinese.

This is the Baojun 630 by General Motors China and it’s a mid-size sedan set to be an affordable and high quality transportation solution for the masses. It is an economy car designed for the economy segment, but it actually looks like a quality product way above its class.

Engine-wise it gets a 1.5-liter DOHC engine, which generates maximum power of 81 kW/5,800 rpm and maximum torque of 146 Nm/4,200 rpm which averages 6.9 liters per 100 km. So it’s not very powerful, nor incredibly economical. But it does have a decent amount of features and a good level of safety. After all it’s going to be used by families mostly.

bajon 630 1 Baojun 630 Revealed For China

So there it is, a good eco-box for the Chinese market. Think of it as the Asian Dacia Logan! More details provided in the press release below:

The new Baojun 630 sedan made its national debut today at the and it will have its global motor show premiere on the SAIC-GM-Wuling (SGMW) stand at Auto Shanghai 2011.

“GM is proud to be introducing our newest brand to the people of ,” said Kevin Wale, President and Managing Director of the GM China Group. “The Baojun 630 will address the growing demand across the country for affordable personal transportation.”

The Baojun 630 is a midsize vehicle that was developed locally using GM technology. It is the first member of SGMW’s new Baojun brand of passenger vehicles that will be available nationwide. The Baojun 630 will go on sale shortly after the auto show concludes.

The Baojun 630 infuses global design elements in response to the demand of Chinese consumers along with “user-friendly” styling and equipment in line with local preferences. The result is a product that offers global quality, dynamic styling, a fully adaptable interior, outstanding safety, power and control, and segment-leading fuel economy.

SGMW leveraged GM’s global expertise in engineering, manufacturing and many other areas. Product development, parts and components sourcing, quality control, and distribution channel development were all carried out in accordance with GM’s worldwide standards.

The Baojun 630 has a sporty presence. The front face – with its “dual-wing” design – and smooth, flowing sidelines give the sedan a dynamic presence. The interior is both roomy and adaptable thanks to the Baojun 630’s segment-leading 2,640-mm wheelbase. There are more than 22 individual storage spaces for convenient storage and retrieval.

The Baojun 630 has incorporated a “complete safety design,” with the extensive use of high-strength steel and the adoption of anti-lock brakes with electronic brakeforce distribution, three-point seat belts with early warning restraints, reverse drive radar, child safety seat fasteners and safety locks. The front suspension provides additional protection for passengers and pedestrians. Headlights shut off automatically, helping reduce energy consumption and maintenance costs.

Powering the Baojun 630 is a 1.5-liter DOHC engine, which generates maximum power of 81 kW/5,800 rpm and maximum torque of 146 Nm/4,200 rpm.  It has fuel consumption of 6.9 liters per 100 kilometers. As a result, the Baojun 630 meets all local emission standards as well as the advanced Euro IV standard. The engine is mounted on a specially adjusted chassis, ensuring full-power control and the ability to adapt to a variety of road conditions.

SGMW has created a new distribution network that is implementing international standards for sales and service. SGMW plans to initially have 150 Baojun dealers nationwide; 299 dealers are expected to be up and running by year end.

As it prepares to begin sales of the Baojun 630, SGMW has launched a nationwide “happiness” campaign on the Internet. It is encouraging people to submit stories about how they pursued happiness in their lives. The results will be announced during the official launch ceremony for the Baojun 630.

The Baojun 630 will be manufactured at SGMW’s facility in , Guangxi Zhuang Autonomous Region. To support the new brand, the government of Guangxi broke ground on a new passenger vehicle production base in . It will enhance SGMW’s ability to develop and produce additional Baojun models.

SGMW, a joint venture between GM China, Shanghai Automotive Industry Corporation Group (SAIC) and Wuling Motors, was launched in 2002. It is based in , Guangxi. SGMW currently manufactures a range of Wuling brand mini-trucks and minivans as well as the Chevrolet Le Chi mini-car. In 2010, SGMW had record domestic sales of 1,226,860 vehicles. In the first three months of 2011, SGMW sold 359,038 vehicles in .

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