BMW Launches Online Racing Game

It’s not the first time BMW tried its hand at making PC games. Before this they had launched the M3 experience game, which for what it’s worth was brilliant.

Now they teamed up with Auto Club Revolution to launch a new, much bigger online game called “BMW Experience”. In brief, it is a specially-designed game experience which includes a specially designed race track, where players will be able to demonstrate their driving skill just with the BMW 1 Series M Coupé. Once they have successfully completed this BMW challenge, players can transfer the BMW 1 Series M Coupé to the main game for free, and set new track records by themselves or with friends.

And it’s not just about the game either. Over the long term, this is designed to develop into a strong community, with links to BMW channels.


BMW press release:

Andreas-Christoph Hofmann, Vice President Brand Communication BMW, Marketing services BMW Group: “Our customers are tech-savvy and love to be able to put their dream car together the way they want. Auto Club Revolution has the possibility to make our models accessible to a large number of car enthusiasts. It was extremely important to us that our models be portrayed realistically. In Eutechnyx we found a partner who shares our highest quality standards.”

“It is always a real challenge to build a vehicle’s distinctive handling accurately in a game – generating the models from CAD data is just not enough. To reproduce the handling of the BMW 1 Series M Coupé in Auto Club Revolution in an authentic manner, we first took it out on the real racetrack. That is the only way to know exactly how the car corners, for example,” said Doug Wolff, Auto Club Revolution Team Lead.

The BMW Experience will go online on 24 April at All that is required to play the game is a PC with an internet connection.

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