BMW M GmbH, MINI and i Ventures Get New Bosses


BMW announced a couple of changes in the top brass management team of their different subsidiaries.

The recently announced BMW i Ventures – the automaker’s recently established venture capital company with an investment fund of up to $100 million to develop individual mobility solutions for the world’s biggest cities – today announced Edward Robinson, a 32-year BMW Group veteran, will be President. They will also make an incubator laboratory space in New York City.

In other changes, BMW M division’s boss Dr. Kay Segler will be moving to MINI. Dr. Friedrich Nitschke (56) will take over as managing director of BMW M GmbH effective 1 May of this year. Nitschke was previously responsible for the MINI Series within the Development division, and has held various management positions in the Controlling and Development divisions since joining the company in 1978.

BMW logo BMW M GmbH, MINI and i Ventures Get New Bosses

Segler has been with the company since 1988, mainly in management functions within the Sales and Marketing division, both in Germany and abroad. He previously managed the MINI brand between 2004 and 2008. He is now set to continue the brand’s successful growth story.

“As urban populations around the world increase, the goal of BMW i Ventures is to develop and leverage technology to further the freedom of mobility,” said Robinson, who will assume the BMW i Ventures role in addition to his continuing service as President and CEO of BMW Financial Services, Americas Region.  “We have chosen to base our operations in New York City because of its position as a center of digital media and technology and its proven commitment to furthering this industry.”

These announcements come as BMW i Ventures moves into its next phase of development with New York City as its base of global operations and on the day that New York City will announce the winners of the BigApps 2.0 competition, a contest that challenged software designers to mine public data housed within New York City government to benefit the public.  BMW i Ventures is a strategic partner of the BigApps initiative and will help announce the winners today. BMW Group Member of the Board Ian Robertson also sits on the jury of the BigApps competition and served on the BigApps selection committee. BMW i Ventures will double the prize money awarded to this year’s winners.

Established in February of this year, BMW i Ventures is focused primarily on mobile connectivity and location-based services aimed at increasing the freedom of mobility of individuals in the world’s most heavily populated urban centers.  Significantly, BMW i Ventures will focus on premium mobility services – meaning that it will also look for solutions that are not exclusively related to automobiles.

The fund’s first investment was in MyCityWay, a set of location-aware apps for urban navigation that provides users with information on public transportation, parking availability and local entertainment that was one of the winners of New York City’s inaugural BigApps.

Beyond financial investment, the BMW i Ventures plans to establish an incubator space in its facility to further support up-and-coming companies and technology solutions.

“We had the potential to establish BMW i Ventures headquarters in a number of the world’s mega cities but we chose New York City because it is one of the world’s most complex and vibrant cities as well as for its sheer level of talent and creativity,” said Joerg Reimann, Managing Director of BMW i Ventures.  “We also credit Mayor Michael R. Bloomberg and the Economic Development Corporation (EDC) for creating a welcoming environment and nurturing the City’s tech scene.”

Also announced today was the establishment of the BMW i Ventures advisory board and Josh Rubin, principal at Captain Lucas, Inc. and founder of Cool Hunting as the first member. Rubin has been noted for his expertise on strategy, content, and design for digital products, services, and publications, specifically in mobility-user experience and consumer behavior.

“With the assets BMW brings – not just in terms of financial, but including brand recognition, market access, technological and engineering as well – BMW i Ventures is poised to become a major enabler of software-based mobile solutions for years to come,” said Rubin. “There are so many companies with early-stage products that with the right amount of guidance and fostering could become the next indispensable tool for urban mobility.”

All of today’s announcements culminate to set a positive foundation for BMW i Ventures’ future work.

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