Buick Verano Seats Designed For Ponytails

This is not a joke! Buick Verano seats are designed and tested to accommodate ponytails without messing passengers hairdo. They also prevent hotspots from happening.

Engineers benchmarked Verano against key competitors, including Lexus IS and Acura TSX, to deliver the seat comfort and interior craftsmanship that customers have come to expect from the luxury brand.

Verano uses the same grade of premium leather, support foam and plush padding as LaCrosse, but the compact’s seat bolsters are designed to offer more side support to hold passengers in the most-comfortable position possible. The seat is designed to prevent “hot spots” from occurring when driving long distances.


Buick press release:

“When we set out to design a comfortable interior for Verano our goal was for customers to feel like vacation begins as soon as they get in the car, and not when they reach their destination,” said Brian Schell, Verano program engineering manager. “By making comfort our first priority, we were able to create seats that will make customers feel more at ease and connected to the car for a more-satisfying ride experience.”

In addition to the 1,000 hours of development, another several thousand hours went into  vehicle testing as part of Verano’s chassis control work and ride development. Large men and small women spent anywhere from minutes to hours sitting in Verano’s seats to give feedback to the engineers.

“Developing comfortable seats is both an art and a science,” Schell said. “Knowing how to translate a physiological impression into tangible design elements is the art, and knowing how to execute the design is the science.”

Craftsmanship was second only to comfort among the Verano team’s design priorities, with  French-stitched leather, adjustable console arm rest, padded door arm rests and bolsters designed to help set Verano apart from other compact cars. A leather-wrapped steering wheel and shifter are standard, and a heated steering wheel and heated seats are available.

Verano’s engineers also paid attention to ergonomic design. Soft-touch center stack controls are within easy reach and seat head rests are positioned to accommodate ponytails and other up do’s without compromising the occupants’ postural comfort. Verano will offer more front and rear headroom and rear shoulder room than the Lexus IS 250, and more passenger and cargo volume than the Acura TSX sedan or Lexus IS 250.

Verano offers automatic climate control and standard voice control with Buick’s new infotainment system. A dozen noise-reducing technologies are used throughout Verano’s body structure for improved cabin acoustics and quietness.

“Verano was held to the highest standards for comfort and interior refinement,” said Chuck Russell, Verano vehicle line director. “We’re confident that luxury car shoppers will be hard-pressed to find a more comfortable and inviting car at its price point on the market today.”


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  5. GM Engineers Studied Lots of Bottoms To Make Malibu Seats!

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