Cadillac Luxury History Book
Cadillac is one of the oldest car brands and, you may not know this, they were the first to make a car with the layout we currently use in modern cars – three pedals, stick shift and a key to start the engine.
Now they decided to chronicle this glorious 110 year history through a luxury book. Cadillac tells the history of America’s first luxury auto maker with 150 pages of images depicting the brand’s many landmark cars and the people who drove them, making Cadillac among the world’s most-revered luxury brands. It will be collectible item for the brand’s enthusiasts, even though it’s quite pricey.
Only 500 hand-numbered Cadillac luxury books will be produced, each housed in a black slipcase with metallic Cadillac plaque and retailing for $395. There is also a more conventional version that retails for 75 bucks.
Caddy press release:
Cadillac, which celebrates its 110th birthday this month, will be the subject of a new limited edition Assouline luxury book. When it debuts later this fall, Cadillac will be the renowned publisher’s first project dedicated to a single automotive brand.
“Cadillac is indelibly woven into culture, in America and around the world,” said Don Butler, Cadillac vice president of marketing. “Today, with Cadillac once again moving forward as a design and technology leader, we’re proud that our brand has inspired the artists at Assouline.”
Known for their editions on architecture, fashion, design and travel, Assouline has published more than 1,000 luxury books since its founding in 1994. They have branded boutiques around the world including Paris, New York, Las Vegas, Seoul, and Lima.
Cadillac’s history dates to 1902, when it was founded by engineer and entrepreneur Henry Leland. As Henry Ford’s first attempt to establish an automobile company faltered, Ford’s investors asked for Leland’s appraisal of the assets of the failed Henry Ford Company. Leland instead convinced the investors to let him make a new company with cars powered by the single-cylinder engine he invented.
Historians debate the actual “birthdate” of Cadillac. Leland’s original meeting with the Henry Ford Company’s investors occurred on Aug. 22, 1902, often cited as the “start” of Cadillac. The actual date of the founding of the Cadillac Automobile Company, in records filed in Detroit, is August 27, exactly 110 years ago today.
Using tools and equipment from his other firm, Leland and Faulconer, Leland’s first Cadillac was built on Oct. 22, 1902. The new company began production and sales in earnest in March of 1903.
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