Chevrolet Aveo Size Challenge

Chevrolet launched a rather odd challenge in the UK to see how many rugby players they can fit in the Aveo (Sonic).

As the competitive rugby season is kicked into touch, Chevrolet is calling local amateur and semi-professional rugby clubs across the UK to tackle a new kind of challenge, by squeezing as many of their players as possible into the New Aveo, at dealers across the UK, in a bid to win new kit and rugby goodies for their team. The winner will be announced via Facebook. By the end of 2012, the league tables will be collated and an overall winner decided.

This sounds like a cool way of bringing the Aveo’s best feature which is good interior space for its size to public attention.


Chevrolet press release:

“This is a great opportunity for local rugby clubs to get themselves in the news during the close season, and to keep their competitive spirit going through the summer,” said Chevrolet UK Managing Director Mark Terry. “It’s also a great way to demonstrate the Aveo’s incredibly flexible interior space. While I wouldn’t recommend driving with a full rugby team in the car, it does show how much interior capacity the Aveo has. It’s also a much more aggressive and masculine looking car than many of its rivals, and we believe this will give it added appeal to younger male motorists as well as more traditional supermini buyers.”

To set the ball rolling, Cambridge-based Shelford Rugby club were the first team to tackle the Aveo challenge. Using their ruck and scrum tactics, 11 of the first 15 managed to squeeze into the Aveo, supplied by Cambridge Chevrolet, and close all the doors – in order to be eligible, all doors and tailgate must be shut, and all body parts be inside the car.

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