Chrysler 300 Ruyi Design


Chrysler is this year returning to the Chinese market, and what better way to celebrate this than launching a unique one-off model that pays homage to a Chinese symbol, ruyi.

The ruyi and its significance in Chinese tradition inspired designers in creating the unique concept vehicle especially for China. Design features in this car include a Maximum Steel exterior color and added dark chrome to the exterior door handles, grille surround and lower grille tracer. The premium Chrysler wing badges and headlamps contrast with low side sills, rear fascia and dual exhaust tips, giving the car an elegant yet sporty look.

The car also gets ruyi-inspired signature grille with dark chrome throats, bluish steel-grey tinted glass ruyi Chinese character badge on the deck lid, as well as 22-inch concept alloy wheels.

Beijing2012 Chrysler 300 Chrysler 300 Ruyi Design

Chrysler Ruyi interior and engine:

Interior appointments are given many unique finishes like black chrome on the outer dash vents, navigation screen and center dash vent surrounds, gauge rings, steering wheel rim and door handles. Brushed patterned trim is incorporated in the center console, upper door panels and flanking the dashboard. Machined metal accent trim is found surrounding the shift gate, both center console storage areas, upon the door and on the steering wheel spokes.

Highlighting the interior are custom seats with light-tone leather-wrapped seating surfaces with suede center inserts and side bolsters. Contrasting French stitching, black piping and a ruyi-inspired cloud form (embossed onto the seat backs) complement the sophisticated interior appointments.

The Chrysler 300 Ruyi concept is equipped with the “Engine of the Year” 3.6-liter Pentastar V-6 engine and an eight-speed automatic transmission driving the rear wheels.

A traditional ruyi has a long S-shaped handle and a head fashioned like a cloud. Ruyi symbolize authority, prosperity and good luck in Chinese tradition, and they date back to the Han Dynasty in the first century AD, especially flourishing during the Qing Dynasty (starting in the 17th century) when they became highly valued gifts. Ruyi are often associated with cloud motifs and can be found in art and architecture, appearing in knot and rug patterns, sculpture, paintings and even modern corporate logos.

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