David Coulthard Joins AMG Marketing Campaign
Former Formula 1 champ, current DTM driver, long time Mercedes friend David Coulthard has been given a new role in the company as AMG’s new brand ambassador and started helping out with marketing of the new Mercedes E63 AMG.
Coulthard is also going to put his years of experience into good use and help Mercedes AMG engineers develop new models. David will be involved in test of new models and develop better handling cars.
The first tangible result of the cooperation between David Coulthard and AMG is the marketing campaign for the new E 63 AMG, where the DTM racing driver demonstrates the qualities of this high-performance saloon both in racing attire and in a business outfit. With a fuel consumption of 9.8 litres per 100 kilometres (NEDC combined), the E 63 AMG developing up to 410 kW (557 hp) is the most efficient car in its class.
AMG press release:
Ola Källenius, Chairman of Mercedes-AMG GmbH: “We are very pleased to welcome David Coulthard as a new member of the AMG family. As a fair sportsman and well-liked personality, David is perfectly suited to AMG and its more than 40 years of motorsports history. As an active DTM driver and Formula 1 driver of many years standing, David Coulthard has very extensive know-how which makes him a very knowledgeable partner for our engineers when configuring new AMG high-performance models.”
David Coulthard: “I have been a member of the Mercedes-Benz family since 1996, and now I am also joining AMG as an exciting high-performance brand. This is without doubt the perfect complement to my job as a DTM driver, where I already drive an AMG C-Class of course.”
Impressive Formula 1 career, DTM driver for Mercedes-Benz since 2010
David Coulthard began his career in kart racing, becoming Scottish Junior Kart Champion from 1983 to 1985. Absolving various stages in Formula racing, he joined the Williams Formula 1 team in 1994. In 1995 David Coulthard achieved third place in the Formula 1 World Championship. At the start of the 1996 season he moved to McLaren Mercedes, becoming a team colleague of Mika Häkkinen (Finland). In 2001 Coulthard became runner up of World Champion ship behind Michael Schumacher. From 2005 to 2008 he drove for Red Bull Racing, ending his Formula 1 career in 2008. Between 1994 and 2008 David Coulthard took part in a total of 246 Grand Prix races, 150 of them for McLaren-Mercedes, achieving 13 victories of which 12 were for McLaren-Mercedes.
Since 2010 David Coulthard has competed in the DTM series for the Mücke Motorsport team, in a 2008-version Mercedes-Benz C-Class. At the end of the last season in Shanghai, he won his first championship point with an eighth place, also driving the fastest lap in the race. In the 2011 DTM season, Coulthard’s best result to date has been eighth place in the fourth race at Norisring. With one championship point, the 40 year-old is in 14th place in the overall ranking.
Record-setting DTM Champion Bernd Schneider as an AMG brand ambassador
Another DTM driver active as an AMG brand ambassador is Bernd Schneider. With five championship titles in the DTM, one in the ITC and one in the FIA GT Championship, Schneider is one of the most successful German racing drivers ever. Since his retirement from active racing in 2008, Bernd Schneider has been a highly popular discussion partner at AMG’s customer and press events, and is also active as an expert instructor at the AMG Driving Academy. Now 47 years old, he also supports the AMG development team as a test driver. Schneider was not only involved in the configuration testing for the SLS AMG Coupé and Roadster, but also made a decisive contribution to the development of the GT3 racing version.
