Didit Hediprasetyo BMW 7 Series

For whatever reason they saw fit, BMW hired the Indonesian designer and fashionista Didit Hediprasetyo to customize 5 units of the BMW 7 Series.

Each model will be bespoke to its customers, but the whole thing has an extra lavish theme based on the designer’s signature styling cues and colors. Created in close collaboration with the BMW Individual factory, the car embodies the Paris-based Indonesian’s sweeping concept of luxury. The collaboration with designer Didit Hediprasetyo is the first of its kind in Asia and this special one-off is available on the market since May 2012.

Born in Indonesia, Didit Hediprasetyo studied fashion design at the Parsons School for Design in New York and Paris, gaining a Bachelor of Fine Arts degree. this is the guy’s first auto-related job, and we hope people embrace it well. We don’t see the point of it, but hey.



The design: an extra-special experience as standard. Bright pastel tones dominate both the exterior and the interior of the BMW Individual 7 Series by Didit Hediprasetyo. The finely balanced colours convey an aesthetic concept of natural elegance. Hediprasetyo was inspired to create the special edition’s colour scheme by the image of a lavender sky at sunrise in a serene desert landscape. The exterior reflects this in its Frozen Diamond Metallic finish, while the full leather interior continues the theme with Merino Silk Grey and contrasting leather piping in Merino Platinum. Silk Grey is the dominant colour, adding a distinguished touch to the Alcantara or fulled nappa leather on the roof lining, the A, B and C-pillars, the sun visors and the rear shelf. By way of contrast to this subtle colour scheme, Piano Black lacquer finish is used for various interior trim elements while the floor mats are lined with black ostrich leather.

Lavishly finished details help to make this special model truly unique. The headrests feature the designer’s logo embossed in the leather, while two cushions in platinum-toned ostrich leather provide extra comfort on the rear seats. The fitted BMW Individual refrigerator box in the back and the champagne glass holders in the rear centre armrest will enable passengers to enjoy their bubbly at the perfect temperature. Documents can be held on a stylish folding table lined with silk grey leather, while screens integrated in the back of the front headrests allow rear passengers to enjoy internet use and entertainment. A dog basket finished in silk grey leather and Alcantara and a vanity compartment built into the roof liner complete the exclusive and highly distinctive design of the BMW Individual 7 Series by Didit Hediprasetyo.

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