Ferrari Reaches Facebook Milestone

Ferrari has recently passed 8,000,000 fans on Facebook, a remarkable record among all other exotic car makers.

To celebrate, Ferrari commissioned a special video of the 458 Italia “drawing” the number 8,000,000 on the steering pad at the Fiorano race track, which was dedicated to every one of the fans. It’s not just the Facebook, Ferrari has been a major player in the social network since the day they realize they have to. The Prancing Horse is the leading player in the automotive sector and the most popular in the general classification.

Ferrari is also doing good on Google +. It holds first position with over half a million fans, a number, which has grown tenfold in the first quarter of 2012.


Ferrari press release:

Whether it is for the road cars or the racing cars, the worldwide popularity of the brand is confirmed every day, even online.

The fans from the Prancing Horse don’t just click on in traditional Ferrari markets such as the USA, Great Britain, Italy and Spain, but also in huge numbers in emerging countries such as India and Brazil, travelling virtually to Maranello from places as far as Tonga, Samoa and Vanuatu, as well as from places facing difficult times such as Afghanistan and Libya, or culturally different places like Iran.

The fans of racing and cars have many possibilities to directly express their enthusiasm, their opinions and, sometimes, their criticisms, for example on Twitter: on four different Twitter accounts -@insideferrari for the activities of the Scuderia, @ferrariraces for the Ferrari Challenge single-marque championship, @insideFDA for the Ferrari Driver Academy and @ferrarimagazine for the official magazine. The official Ferrari channels show the great determination of the Prancing Horse to maintain a direct contact with the fans all over the world.

And then there is the website, with millions of visitors every month in seven languages, including Chinese and Japanese, with news from the world of Formula 1, to road cars and a section dedicated to the clients of the Prancing Horse.

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