Ford B-Max Makes MWC Debut


The new Ford B-Max is hardly a showcase of advanced connectivity features, but Ford decided it’s a good idea to unveil the car at the mobile industry’s influential Mobile World Congress in Barcelona.

B-MAX will be the first-ever vehicle to be launched at Mobile World Congress. Ford will announce new technologies for Europe that will debut on the B-MAX, while Bill Ford will also deliver a keynote speech at the conference discussing the company’s vision for future mobility and the growing connection between automobiles and mobile technology. BMax’s main features are of course the easy access doors and the new 1.0 liter ecoboost engine.

But those features will be highlighted when Ford President and CEO Alan Mulally introduces the B-MAX to the automotive world on March 6 at the Geneva Motor Show.

bmax 1 Ford B Max Makes MWC Debut

Ford press release:

Ford Motor Company executive chairman Bill Ford will unveil the all-new B-MAX on Feb. 27 at the 2012 Mobile World Congress, in Barcelona.

Ford is the first manufacturer ever to unveil a car at the leading mobile industry event and will announce significant new technologies for Europe to be debuted on the B-MAX; these will make it one of the continent’s most technologically advanced small cars.

Bill Ford also will become the first automotive leader to deliver a keynote speech at MWC when he discusses the company’s vision for mobility in the future and explores the potential for mobile technology and vehicles to play more integrated roles.

“Revealing the B-MAX at Mobile World Congress underlines how important technology is to customers and to Ford,” said Stephen Odell, chairman and CEO, Ford of Europe. “B-MAX will raise the bar for small vehicles in Europe, combining technology and premium engineering into a compact frame.”

Ford President and CEO Alan Mulally will introduce the B-MAX to the automotive world at the 2012 Geneva Motor Show on March 6.

B-MAX will bring a unique Easy Access Door System with central body pillars integrated into the sliding rear doors to provide unrivalled access for passengers and luggage alike.

It will be powered by an engine range including a new 1.0-litre 120PS EcoBoost petrol engine and a 1.6-litre TDCi diesel engine, both of which will offer class-leading fuel economy and CO2 emissions.

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