Ford B-MAX Right-Sizing Trend


Ford cannot stop boasting about the new B-Max’s ingenious solutions, and rightly so. The car is all about what Ford refers to as the ‘Right-Sizing.’ Not too big, bot too small, just right.

The new B-MAX enters growing small multi-activity vehicle market. Segment expected to grow 17 percent by 2018, as up to 40 per cent of Europe’s large car drivers look to buy smaller cars. So it’s quite an important market, and the car is very well-equipped for this battle. Ford B-MAX can carry loads of up to 2.3m long, despite being just 4.1m in length and offers class-leading 1.5m side access through innovative Easy Access Door System. It is the meeting point for some industry-first features.

The car will launch in Europe and UK in September 2012, hoping to set new trends.

Ford B MAX1 Ford B MAX Right Sizing Trend

Ford press release:

“With many consumers in Europe facing financial pressures, the status symbol of owning the most expensive, biggest or fastest is taking a back seat to being a smart, savvy or sustainable consumer,” said Henry Mason of global trend experts trendwatching.com.

“European consumers are mature, urban and sophisticated. Naturally these ‘citysumers’ want cars that fit into their flexible, compact lifestyles*.”

The Ford B-MAX, assembled in Craiova in Romania, combines compact dimensions for driving in congested cities with the ability to carry loads of up to 2.3m long, while the Easy Access Door System allows for a class-leading side access of 1.5m.

Compact multi-activity vehicles have often meant unwelcome compromises in style or equipment level. A report by UK-based automotive analysts Trend Tracker states that volume car buyers tend to put “economic and practical factors” as main reasons for new car choice, while “aesthetics rather than economics are key purchasing criteria,” matter more to premium car buyers.

New B-MAX enables down-sizing without down-grading. It offers best-in-class fuel efficient engines, Ford ECOnetic Technology innovations and Ford’s premium SYNC voice control system for enhanced integration of mobile phones and music players. A soft-touch instrument panel, sophisticated ambient lighting and premium fabric trim or optional full premium embossed leather upholstery are all provided.

“B-MAX is the right response to what customers are looking for in this size of vehicle. It’s small, frugal and stylish with an equipment level to satisfy customers who are down-sizing from a larger vehicle. It’s a unique offering in the segment and a car that anyone could live with and use for all their needs on a daily basis,” said Ford’s man in charge of the B-MAX project, Klaus-Peter Tamm.

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