Ford B-Max To Feature SYNC System


Ford’s highly acclaimed voice-activated in-car connectivity system SYNC for control of mobile phone and MP3 devices will make its European debut with the new B-Max MPV at the Geneva Motor Show.

Developed in partnership with Microsoft, SYNC already features on four million cars in the US, and its introduction to Europe in one of the most affordable vehicles in Ford’s European range will help take the company a significant step further towards its target of 13 million SYNC customers by 2015. In total, Ford expects to have more than 3.5 million SYNC-enabled vehicles on the roads of Europe by 2015.

TO mention some of its benefits, SYNC features Emergency Assistance, which enables SYNC to help occupants place a call to the emergency services directly in the event of an accident. It also has very cool graphics!

bma Ford B Max To Feature SYNC System

More details in Ford’s press release:

“The all-new Ford B-MAX is at the forefront of Ford’s plans to deliver SYNC to customers in Europe for the first time, and is the perfect vehicle for the job,” said Stephen Odell, chairman and CEO, Ford of Europe.

Ford’s Emergency Assistance feature alerts local emergency services operators after an accident, in the correct language for the region, and is the most advanced system of its type. It will be available in more than 30 countries across Europe and beyond.

During the development of the Emergency Assistance feature Ford worked with the European Emergency Number Association (EENA), gaining valuable input into the system design. The EENA aims to ensure a consistently high level of response to 112 emergency number calls across Europe.

“We are pleased that Ford has consulted with the EENA and European emergency call centres in the development of the Emergency Assistance feature,” said Gary Machado, executive director of the EENA.

“We are confident that solutions enabling vehicles to be connected to emergency call centres will contribute to saving lives in Europe.”

The activation of an airbag or the vehicle’s emergency fuel pump shut-off prompts the vehicle to initiate an emergency call, using an introductory message, through the occupant’s Bluetooth connected mobile phone. The message is transmitted in the appropriate local language based on the GPS coordinates of the vehicle.

“Ford’s Emergency Assistance feature will deliver significant additional peace-of-mind to B-MAX customers,” said Paul Mascarenas, Ford’s chief technical officer and vice president, Research and Innovation. “It will also do so at no extra cost to the user for the lifetime of the vehicle and without requiring a subscription or registration, unlike competitor systems.”

SYNC can also read aloud incoming SMS text messages from compatible mobile phones. It works with a variety of digital music players, including iPod and USB flash drives. The system automatically updates phonebook entries, while audio files can be browsed by genre, artist, album, song and playlist using simple voice commands. The USB port also enables the implementation of software upgrades for future enhancements and features.

Developed in association with speech technology specialist Nuance, SYNC will initially support UK English, EU French, EU Spanish, EU Portuguese, German, Italian, Turkish, Dutch and Russian.

SYNC and Emergency Assistance are just two highlights of the class-leading technology package which will be available on the B-MAX. It will also include Ford’s Active City Stop system, which is designed to help motorists avoid low speed collisions with stationary or slower-moving traffic in front, and Hill Start Assist, which helps keep the car from rolling backward after the driver has come to a stop on a slope or hill and Rear View Camera.

The B-MAX features the Ford Easy Access Door System that integrates central body pillars into the hinged front doors and sliding rear doors to create large, unobstructed openings on either side of the car.

The B-MAX engine range offers as much as much as 15 per cent more economical motoring with class-leading fuel economy and CO2 emissions available on both the 1.0-litre EcoBoost petrol engine and 1.6-litre TDCi diesel engine. Opting for the B-MAX 1.0-litre EcoBoost 120PS, offering 114g/km CO2 emissions and fuel economy of 57.6mpg, could save customers as much as £390 per year over its rivals.

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