Ford Focus: Best-Seller Nameplate
The huge popularity of the new gen Ford Focus makes it the best-selling single car nameplate with 489,616 units sold worldwide over the first six months of the year.
Granted, it’s a family car, but that is still an impressive record. That means somebody is buying a Focus now, now, now. The nearest competitor, Toyota Corolla, sold 462,187. The Focus also plays a key role in delivering a major Ford milestone today as a model produced at Rayong, Thailand, becomes the 350 millionth vehicle the company has produced in its history.
Part of the reason why the Focus is so popular is its distinctive driving characteristic, and part of it the features it offers. Key innovations in the new Focus include Active City Stop low-speed safety system, Active Park Assist, Lane Departure Warning, Lane Keeping Aid, Traffic Sign Recognition, Auto High Beam, Driver Alert and Adaptive Cruise Control. The car also has sedan, estate, and high performance variants.
Ford press release:
Focus became the best-selling single car nameplate in the world, based on global data from IHS Automotive. According to IHS Automotive, the Ford Focus sold 489,616 units in the first half of this year.
“Consider, for a moment, the enormity of 350 million vehicles,” said John Fleming, Ford executive vice president of Global Manufacturing. “It’s equivalent to producing one vehicle every 10 seconds for 109 years; and, if placed end to end, would stretch to the moon and back – twice.”
The Ford Focus first appeared in Europe in 1998 and won the 1999 “Car of the Year” award. The current, third generation of the mid-size car – launched last year – was designed on an unprecedented global scale, helping to make more technologies and features economically viable than ever before for cars in this segment.
In Europe the new Focus is available in 5-door, 4-door and wagon versions. This year, Ford launched 250PS Focus ST, Ford’s first global performance car, and in Europe began offering the Focus with the new 1.0-litre EcoBoost petrol engine, which was named the 2012 “International Engine of the Year” in June. A zero emissions Focus Electric, Ford’s first ever all-electric passenger car, will be available in 2013.
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