Infiniti at 2011 Frankfurt Motor Show

Japanese luxury car maker Infiniti announced major plans for this year’s Frankfurt Motor Show, which they attend for the first time.

Plans include world debut of a high-performance concept car the FX Sebastien Vettel Edition, German premiere of Infiniti ETHEREA Concept, the mould-breaking luxury compact car, Red Bull Racing Formula One car, as driven by reigning World Champion and Infiniti Global Brand Ambassador, Sebastian Vettel, world’s fastest accelerating petrol/electric hybrid, the 162g/km Infiniti M35h, being shown just days after its successful pan-European launch, and the current range of cars on sale in Germany.

What makes it really special for Infiniti, is reveal of the 6 short-listed installations from the 1st theme of the Infiniti Digital Art Competition. That is one of the non-car related fascinations of the show.

finiti Infiniti at 2011 Frankfurt Motor Show

More details in Infiniti press release:


Infiniti ETHEREA concept

The Frankfurt Show will be the German public’s first chance to pass judgment on Infiniti’s convention-defying compact luxury car concept. Feedback to ETHEREA in other parts of Europe has been overwhelmingly positive, but what will Germans make of it? Encapsulating everything that Infiniti stands for – including no-compromise hybrid power and maximum driving pleasure – in a car just 4.4m long, ETHEREA has a dynamic character and highly sculptural, near mono-volume form unlike anything currently in the class.

Infiniti M35h

On show at Frankfurt just days after going on sale across Europe, the M35h is Infiniti’s newest car, first hybrid and simultaneously the brand’s fastest and cleanest model. Infiniti’s first sedan to take on the familiar German offerings, the hybrid version of the M offers a new sector benchmark in power and efficiency. It unleashes 364PS (268kW) from new-generation hybrid technology to take the brand’s Inspired Performance to the highest level yet, while CO2 emissions are just 162g/km. The M35h, with a price premium only marginally above that of an equivalent diesel Infiniti M model, joins the M37 V6 petrol and M30d V6 diesel as part of a three-way choice in Europe unmatched in the class by any other manufacturer to date.

Infiniti G, EX and FX

The G37 Coupé, G37 Sedan and G37 Cabriolet, all with potent and charismatic V6 petrol engines, are shown in latest, updated form. Now available with refined V6 diesel power in addition to V6 petrol, the EX coupé-crossover continues to set the pace for compact sporting 4x4s even after other manufacturers rush to copy its formula. The sports car among SUVs, the FX is one of the most popular Infinitis in Europe, the potent FX50S Premium being the brand’s top seller in some markets. With three diesel or petrol engines, four grades, five-star equipment and safety including Lane Departure Prevention, the FX continues to go from strength to strength.

Infiniti Digital Art Competition

Digital technology is transforming traditional art forms and visitors to the Frankfurt Show will have the chance to see how at the Infiniti booth. The brand’s worldwide search for digital art pioneers in areas such as music, holograms, 3-D mapping, interactive installations, and virtual reality comes to fruition at Frankfurt when the winning works will be displayed. For Infiniti, curating the Digital Art Competition is a research project designed to test the limits of creative possibility.

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