Jaguar Goes AWD
Jaguar decided to update the range of XF and XJ saloons by adding the all-wheel-drive item to the option list. They realized not all markets need that commodity, so it’s only offered for some countries.
Offered where consumer demand is highest – often driven by climate – the All-Wheel-Drive models will increase the capability and versatility of the XF and XJ in conditions where grip is compromised. North America, Russia, China and continental Europe will account for the majority of sales for the new AWD models which are powered by Jaguar’s new 3.0-litre V6 supercharged 340PS petrol engine.
Unless you live somewhere with unbelievably slippery roads, you don’t really need AWD in your saloon car. It just makes it heavier and worse. But if you need traction, then it’s a necessity.
Adrian Hallmark, Global Brand Director, Jaguar, said: “Jaguar has revitalised its core range and is now undertaking an intensive programme of introducing new models, strategic powertrain and technologies to reinvigorate the Jaguar brand around the world.
“The new AWD products are another example of how we are taking the Jaguar business forward by thinking globally and targeting specific market opportunities by addressing specific regional requirements.”
The United States is the world’s leading market for AWD sales and initially more than three quarters of the AWD models produced at Jaguar’s Castle Bromwich factory in the UK from October 2012 will be sold in the US.
With the new addition to the XF and XJ ranges Jaguar will compete in approximately 80 per cent of the luxury saloon market, four times its previous opportunity.
With AWD occupying less than five percent of the UK luxury saloon market, the AWD XF and XJ will not be offered in the UK for 2013 Model Year.
Filed Under: News
Leave a Reply
You must be logged in to post a comment.