Kia Ranks Among 100 Best Brands
Constant growth and making amazing new products secures Kia yet another award, this time a place in the list of the ‘Top 100 Best Global Brands,’ according to the 2012 study.
This of course has something to do with the value of the brand. Kia’s remarkable increase in brand value is now estimated at $4.1 billion USD (£2,537,514,600, 1.00 USD = 0.61 GBP), which sees the automaker debut at 87th place in the ‘Top 100 Best Global Brands’ list. This is a 50 per cent increase from last year’s estimated brand value and far exceeds the average automotive brand value growth rate of 11 per cent.
What’s interesting is Kia’s relentlessness in their quest to move up the ladder. It’s the same for their sister company Hyundai. They have done really good over the past few years, and based on what we’re seeing, they will continue it for the years to come.
Kia press release:
The 2012 edition of Interbrand’s annual ‘Best Global Brands’ study measured the corporation’s financial performance in terms of the raw financial return to investors; the role that the brand plays in the actual purchase decision; and brand strength, which is the ability of a brand to secure the delivery of expected future earnings.
The strong increase in Kia’s brand value closely mirrors the company’s recent surge in global sales, which have posted three consecutive double-digit year-on-year gains to cement Kia’s position as the world’s fastest growing major automotive brand. Over this three year period (2008-2011), Kia’s annual global sales have grown by 81 per cent to nearly 2.5 million units.
Claire Chai, Vice President of Kia Motors Corporation Marketing Division, said, “Entering the ‘Top 100 Best Global Brands’ validates Kia’s commitment to continuously provide exciting and inspiring brand experiences. And it’s amazing to see what we can accomplish by staying true to who we are – a young and dynamic challenger that goes beyond expectations.
In addition to the major advances Kia has made on the product front, the company has also been executing numerous large-scale marketing initiatives that have helped raise awareness of the brand, including its sponsorship agreements with the world’s premier sporting events like the FIFA World Cup, Australian Open, American National Basketball Association and Surrey County Cricket Club and The Kia Oval in the UK. Kia has also made effective in-roads towards engaging its young-at-heart customers through a strong presence on social media channels and innovative advertising campaigns such as the eccentric music-loving hamsters TV commercials seen in the USA for Kia’s iconic Soul urban crossover vehicle.
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