Lancia at 2012 Geneva Motor Show


Lancia is back on the headlines, with a bit of help from Chrysler, bringing  a number of exciting cars to the 2012 Geneva Motor Show.

The lineup starts with segment B (Ypsilon), continues with the mid-sized segment (Delta), and is completed with the flagship (Thema), the Small and Large MPVs (Musa and Voyager) and, soon to come, the alluring segment D convertibles (new Flavia Cabrio).

The star of the stand will be the new Lancia Thema AWD, a four-wheel-drive version of the Chrysler 300. Two Lancia Themas, both offered with the top of the range Executive trim level, will be parading down the Swiss catwalk. One is equipped with the Pentastar 239 HP 3.0L V6 MultiJet II engine and the other with the 286 HP 3.6L V6 Pentastar engine combined with e-shift 8-speed automatic transmission. The latter is equipped with the brand-new AWD, the best four-wheel drive system of its segment.

Lancia Thema AWD Lancia at 2012 Geneva Motor Show

Lancia press release:

A movie set to celebrate Italian Glamour

All the products displayed at the Geneva Motor Show perfectly express the values shared by Lancia and Chrysler, which by now have become a single identity founded on the same will to excel in the future and on the values engraved in their respective century-old histories: design and innovation. It is precisely the “dual spirit” theme essential to the union between Lancia and Chrysler that is the concept around which the exhibition area is set up, breathing life into a sinuous motion of expressive shapes and languages in a continuous alternation between black and white, and between technology and performance on the one hand and style and elegance on the other.
It is therefore a suggestive environment that this year is characterised by a new scenographic dimension that evokes the “dolce vita” atmosphere. In fact, a real movie set has been set up, where video and graphic installations take us back to that season with sounds, words and images that belong to the collective memory. In this way Lancia on the one hand confirms its historic link with the world of cinema, and on the other hand its recapturing of a sphere of communication that has always been part of its DNA: Italian Glamour. A term that emerged precisely during the years of the “Dolce vita”.
The “Dolce vita” mood envelops all the models displayed on the stand. Completing the exhibition in Geneva is a Lancia Delta 190 HP Platinum 1.9 TwinTurbo Multijet – the compact flagship that in just 4.5 metres encloses the exclusivity and interior space of a higher category – and, only on those days when the show is open to the public, a Musa Gold 95HP 1.4 that represents the best Made in Italy craftsmanship capable of combining the comfort, room and class of a limousine with the agility and compactness of a city car.
Finally, visitors will be introduced to the products of FGA Capital, a finance company specialising in the automotive segment, through illustrative materials and certain dedicated publications handed out at the stand. The company is operative in all major European markets, and in Switzerland with Fidis Finance, with a sole mission: supporting sales of the vehicles of all Fiat Group brands by offering innovative financial products with high added value services dedicated to the dealership network, private customers and companies.

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