Maserati at Design Centre Chelsea Harbour

As a result of its partnership with furniture brand Poltrona Frau, Maserati gets to show off its GranCabrio at the Design Centre, Chelsea Harbour.

Born out of a shared commitment to design excellence, the week-long event builds on shared core values of quality and craftsmanship. Poltrona Frau realizes the interiors of all the Maserati range, including the GranTurismo coupé, the GranCabrio convertible and the Quattroporte saloon. In terms of exclusivity too both the car maker and Frau are similar. Each vehicle produced at the facilities in Northern Italy is driven on the road by the expert test drivers to ensure the best quality and dynamic set-up of our cars.

And like Maserati, Poltrona Frau, international leader in high end furniture, has refined its expertise in hand crafted workmanship. heir great experience in leather working, combined with great manual skills, allows Poltrona Frau to take the same philosophy and apply it to the upholstery of the best cars in the world such as Maserati.


Maserati press release:

From Monday 18 until Friday 22 June, visitors to Design Centre, Chelsea Harbour will have a unique opportunity to see the perfect union between Maserati’s automotive excellence and Poltrona Frau’s finest leather upholstery in motion.  The spectacular glass domes will provide the setting for a GranCabrio Sport, one of the world’s most dynamic four-seater convertibles.  In addition, a skilled artisan upholsterer will work on a chair through the week, demonstrating how traditional craftsmanship and age-old techniques are integral to great Italian design. 

Poltrona Frau Furniture can be viewed at Interior Supply on the Second floor, North Dome, Design Centre, Chelsea Harbour. Interior Supply has an impressive portfolio of some of the finest European furnishing brands for exclusive residential, hotel and leisure sectors.

Design Centre, Chelsea Harbour is the largest of its kind in Europe and well-established as a leading design destination. For Maserati, customization is a high priority and Poltrona Frau fine leather is used for seats, dashboards and door panels. The leather goes through a special 21 step tanning process in order to create the finest quality. The result is leather that is soft and comforting in winter and cool in summer. 

Universally recognised as a symbol of Italian style and luxury, Maserati was founded in Bologna, Italy, in 1914 by Alfieri Maserati and moved to its current location in Modena in the 1940s. Since then, the Trident brand has become synonymous with refined elegance, craftsmanship of exceptional quality and Italian design at its best. Thanks to the Officine Alfieri Maserati Personalisation programme, which offers millions of combinations in terms or colours, materials and bespoke options, each car can be tailor-made to satisfy the client’s needs and tastes.

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  4. Maserati GranTurismo MC Stradale Revealed
  5. 2011 Maserati GranCabrio Sport

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