Mazda MX-5 Tops J.D. Power Survey


The little Japanese roadster Mazda MX-5 achieves another award to add to its glorious trophy wall, as it’s been ranked the highest sports car by owners in J.D. Power vehicle ownership satisfaction survey.

The wildly popular roadster in UK has a 12-strong model range priced from £17,990 to £23,225. There’s also two new special edition ‘Kendo’ models on sale from £19,270. The reason British people like it so much is because the MX-5 is the closest thing to the original British sportscar, nimble and agile, an amazing drive with no extra fuss, and affordable.

Remarkably, the Mazda MX-5 notched up a satisfaction rating of 82.4 percent, an increase on its score from last year and an even greater margin of victory over its rivals than in 2010.  The MX-5 beat the Volkswagen Scirocco, Audi TT, and Mercedes-Benz CLK and SLK.

mazda mx5 Mazda MX 5 Tops J.D. Power Survey

Mazda press release:

The world’s best-selling roadster, the Mazda MX-5 has been ranked the highest sports car in the 2011 J.D. Power vehicle ownership satisfaction survey, published last week.

With almost 17,000 motorists from across the UK taking part in the highly-respected annual survey, owners of Mazda’s iconic two-seater rated their cars well above the competition for its driving dynamics, handling, low ownership costs, mechanical reliability and interior quality.

This is not the first time that the Mazda MX-5 has been successful in the J.D. Power Survey.  Reporting on this year’s survey results, WhatCar? magazine commented: “The MX-5 proves that sports cars don’t need to be sophisticated, luxurious or expensive to be fun-to-drive.  Mazda’s MX-5 has been commended in the past and this year its margin of victory is even bigger than it was in 2010.”

Earlier this year, the regular 10-strong range of Mazda MX-5 models was boosted by the arrival of two special editions of the legendary roadster, called the MX-5 Kendo.  The special edition model celebrates global MX-5 sales passing 900,000 units, including more than 100,000 in the UK.

“Today, the Mazda MX-5 remains unrivalled as a rewarding sportscar that can also be used for everyday motoring all year round,” said Peter Allibon, Sales Director, Mazda Motors UK.

“The MX-5 soft-top continues to offer the purest, fun-to-drive thrills, while the Roadster Coupe’s folding hard top provides a more refined experience, with that same exhilarating drive.  Its low running costs and legendary reliability means the MX-5 remains an extremely competitive proposition as hundreds of very satisfied owners confirm.

“Whether potential buyers are considering purchasing any of the regular MX-5 models, or the latest ‘Kendo’ special editions, this J.D. Power survey result shows that they’d be joining a group of owners who simply love their cars,” adds Allibon.  “It is little wonder that it continues to break records as the world’s best-selling open top roadster.”

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