Mercedes Granturismo Yacht
While Bentley is getting into hotel business by launching its own suite at a very expensive New York hotel, Mercedes Benz is going maritime by unveiling a luxury yacht.
The 14-metre-long seagoing Granturismo combines design elements typical of Mercedes-Benz automobiles with innovations hitherto unknown in the boat industry. The result is a progressive and emotionally appealing luxury yacht featuring the passionate design language of Mercedes-Benz. The yacht also represents the next stage in Daimler’s vision of all-encompassing mobility: along with Mercedes-Benz vehicles on land and the Eurocopter EC145 Mercedes-Benz Style in the air, mobility on water under the aegis of the three-pointed star will also now soon be possible.
This magnificent thing which is called the silver arrow of the seas will be unveiled at the 2012 Monaco Boat show and is due to come on to the market in 2013.
Details in Mercedes press release:
“Giving shape to a boat was an exciting challenge for automotive designers like us” said Gorden Wagener, Head of Design Mercedes-Benz Cars, at the presentation of the yacht’s design in Monaco. “Our task was to explore how to apply the Mercedes-Benz design language to the particular proportions and specific requirements of a boat. We wanted to create something special and what we have come up with is indeed unique. The ‘Silver Arrow of the seas’ embodies pure emotion and stands for luxury, style and pleasure.”
The crème de la crème of designers and boatbuilders
The new yacht, styled by Mercedes-Benz designers, is being engineered by the project partner, Silver Arrows Marine. “Silver Arrows Marine is anew brand with the best team of experts for extremely high-end maritime products,” Gorden Wagener said. As well as Martin Francis and Tommaso Spadolini, the Silver Arrows Marine team consists of specialists in all areas of luxury yacht development and construction.
Mercedes-Benz Style and Silver Arrows Marine have been working closely together to implement the designers’ interior and exterior style concepts in line with their precise specifications. The Mercedes-Benz Style team has been involved in the project from the beginning, collaborating with Silver Arrows Marine on the yacht’s innovative layout and use of space, shaping the exterior and interior and choosing materials and colour combinations. Silver Arrows Marine is responsible for the boat’s technical equipment and construction, with the first yacht expected to be launched within a year of the presentation of its design.
On the design collaboration with Mercedes-Benz Style, Silver Arrows Marine Chairman Ron Gibbs said: “It has been a privilege to work with professionals as passionate about design as we are passionate about boats and the sea. I am confident that together we can deliver innovation and elegance in a motor yacht that changes the way people see boats in this class.”
Granturismo in its finest form
At 14 metres in length, the new yacht’s design makes it suitable for a wide range of uses. The innovative versatility and intelligent use of space are particularly impressive. While ideal for a day on the water with friends, the motor yacht can also offer overnight accommodation. The elegant and timeless interior appointments offer a level of comfort and luxury commensurate with the Mercedes-Benz name.
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