Nissan at Moscow Motor Show
Russia is a populated country, and that makes it a good car market. Nissan, aware of that fact, has special plans for this year’s Moscow motor show. Nissan is the largest Japanese brand in Russia, claiming a 5.5 per cent share of an overall market that’s growing year on year.
The highlight of the show will be unveiling the new Russia-only Nissan Almera, which is a spacious and affordable sedan with premium features and technology. The stand will also host examples of the latest versions of other models from the extensive Nissan range, including Murano, Teana and X-TRAIL, all built in St Petersburg, as well as Qashqai and Qashqai +2, Pathfinder, Navara, Patrol and Tiida. A special focus will be placed on the dramatic Nissan GT-R supercar and Nissan’s unique GT Academy racing programme.
A packed show then, for a country that Nissan looks at as a future lifeline.
Nissan press release:
Russia is one of Nissan’s key global markets. It’s the company’s most important market in Europe and its fifth largest globally. Nissan is the largest Japanese brand in Russia, claiming a 5.5 per cent share of an overall market that’s growing year on year.
Last year, 2011, saw sales rise a remarkable 75 per cent over 2010, while an expanding manufacturing footprint saw St Petersburg running at near full capacity. The plant is currently working around the clock to satisfy demand while further expansion of the facility will come in 2014 when the top-selling Qashqai crossover will join Teana, X-TRAIL and Murano on the production lines.
At Togliatti, meanwhile, the Renault-Nissan Alliance and AvtoVAZ have inaugurated a new production line with a potential capacity of 350,000 units.
By FY2015, it is expected that up to eight out of ten Nissan products sold in Russia will be locally built and within the next 3-4 years the company aims to account for 10 per cent of the total new vehicle market.
Such is the diversity of the Russian market that the region is one of the few areas in the world which will sell not just Nissan and Infiniti models, but also the Datsun brand, the return of which was announced in March this year. Two initial Datsun models are due to come on stream in 2014.
“There can be little doubt that Russia is a hugely important strategic market for us. Our sales have enjoyed a massive rise and our production capacity in the country has increased greatly. To ensure that we continue to grow our sales in line with our expectations, we have a number of strategic business and new model plans in place,” said François Goupil de Bouillé, Managing Director, Nissan Russia.
“We will start the process with the launch of the new Nissan Almera at the Moscow International Auto Salon. This brand new model, created exclusively for Russia, marks the first time we have been able to compete in the mainstream market, the fastest growing segment here.
“The car was engineered to meet the specific requirements of Russian road and climate conditions. Unlike some of its rivals, built to handle more gentle conditions, the new Almera has been designed to withstand the worst weather Russia can throw at it.
“Our ambitions in Russia will only be achieved by respecting the unique demands of the market. The high levels of design and engineering that have gone into the development of our new car is proof of our commitment,” he added.
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