Renault Twingo Interior Design Challenge


Renault Twingo is a trendy city car and to publicize such car they came up with very cool plan.

They asked four contemporary European artist celebs to come up with their perfect Twingo interior based on their personality and what they think should be in the car. The results are, well, crazy, but astonishing!

In keeping with its inimitable style, Renault offered four ‘artists’ of varying nationality and cultural discipline – fashion, music, design and cooking – the opportunity to express their vision of a ‘Cabinet of Curiosity’ by creating their own bespoke Twingo interior. The results of the style project reflect their view of the world: joyous, optimistic, clever and bold, just like the compact city car. It is a perfect way to promote a car like Twingo.

Renault Twingo Renault Twingo Interior Design Challenge

Details of the custom Twingos in the press release below:

The line up features:

-           UK singer Nicola Roberts, queen of the charts,

-           French fashion designer Jean-Charles de Castelbajac, a man of multiple talents,

-           Italian chef Davide Scabin renowned for his creative cooking,

-           pragmatic German designer, Nils Holger Moormann, who finds new uses for everyday objects.

Twingo Goes Pop by Nicola Roberts

Twingo Goes Pop by Nicola Roberts is a synopsis of her life: music and fashion – washed down by gallons of coffee!

A recording studio in the rear evoking her latest album, Cinderella’s Eyes, not to mention a coffee machine, combined with clothes, personalised portable music player, hair dryer and a make-up counter in the front …New Twingo is transformed into the all-purpose car-living space of a British ‘working girl’. But one who is far from run of the mill.

“In my New Twingo Cabinet of Curiosities, as in my latest album, I have strived to blend my dreams and emotions with my personal, very defined vision of reality.”

Joining pop star Nicola’s Twingo are three other unique creations…

Twingo 55 FBG by Jean-Charles de Castelbajac

Playfully imaginative, but always elegant, Jean-Charles de Castelbajac casts the eye of a ‘Republican artist’ on New Twingo inventing for it a Presidential destiny… whereby Twingo, that most democratic of cars, assumes the mantle of the Republic..

The roll-call (the electoral roll of course) includes period furniture, candelabras and polished parquet flooring. A nod to the sumptuous luxury of the Elysées, complemented by its matt black bodyshell and white rimmed tyres. Very rock ‘n roll.

“Our generation demands a new low-cost luxury. We have to reconcile creativity and democracy. It should be a cast-iron rule for all candidates in the Presidential elections that they have to travel in a Presidential Twingo.”

Twingo Reading Room by Nils Holger Moormann

Nils Holger Moormann decided to make the cabin of his New Twingo a place of peace, rest and meditation; in stark contract to the stress which, too often, symbolises cars and travel in general.

An avid reader, Nils Holger Moormann has created in New Twingo a veritable ‘reading room’ where the inhabitant can escape, far from the madding traffic jam. A library, a big sofa, fireplace… all the components of a wonderfully cosy den…

“With New Twingo Reading Room, I am casting an eye full of hope on the car which is transformed into a personal refuge from which to shelter from the aggression of modern life.”

Scabin Pasta Twingo by Davide Scabin

Davide Scabin, like all Italians, loves a ‘Bella Macchina’. In the cabin of the New Twingo, he draws up a detailed inventory of all the components of Italian cuisine with, as a centrepoint for this world of emotions, that essential: pasta.

He then offers us, in a 3D video, his vision : conceptual and refined yet with his cuisine at its heart.

“For me, the car is like cooking. It is a discovery, a movement, a journey to other people.”

“I see New Twingo as a manifesto, an explosion which expresses the essential values of my work. It is the opposite of standing still.” Like New Twingo.

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