Rolls Royce Beats Record Sales In 2011


2011 turned out to be a great year for Rolls Royce, as they sold more cars the greatest number of cars a year in the company’s 107-year history. 3,538 cars were sold globally during the year, a 31 per cent increase on the 2010 total of 2,711 cars.

The previous record was set back in 1978 during the Silver Shadow II era with 3,347 cars sold.

Strong sales growth was reported across the globe, with notable results seen in Asia Pacific (up 47%), North America (up 17%) and the Middle East (up 23%). China and the United States were the most significant individual markets for Rolls-Royce. The United Kingdom performed well, reporting 30 per cent growth in the year. In Continental Europe, Germany and Russia were the largest growth markets, each more than doubling sales compared to 2010.

rolls royce sales Rolls Royce Beats Record Sales In 2011

Rolls Royce press release:

“We had an outstanding year in 2011 and we should take a moment to reflect on this Great British success story,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “Our business is in excellent shape. We are developing our dealer network, moving into new markets like South America, expanding our manufacturing operation in West Sussex to meet global demand and have plans to develop our product range. At the core of this extraordinary success is a dedicated, committed and, above all, passionate workforce.”

The company’s portfolio includes the pinnacle Phantom family products – Phantom, Phantom Extended Wheelbase, Phantom Drophead Coupé and Phantom Coupé – and the more recently-launched Ghost range. Demand for all variants was strong. Interest in Ghost – including Ghost Extended Wheelbase, launched to wide acclaim in April – accounted for the lion’s share of 2011 growth.

2011 also marked a record for the Rolls-Royce Bespoke personalisation programme, a service with Rolls-Royce’s legendary hand-craftsmanship and attention to detail at its core. Nearly every Phantom family model leaving the Home of Rolls-Royce at Goodwood came with some element of bespoke personalisation, from unique paint colours, interior detailing and embroidery, to exquisite whole vehicle designs including champagne sets, humidors and picnic sets.

Bespoke sales were also enhanced by two exceptional collections in 2011, the Spirit of Ecstasy Centenary Collection and striking Year of the Dragon Phantom commissions. More Ghost clients have requested bespoke cars, creating many exceptional examples across this model range.

Last September, Rolls-Royce announced plans to expand its manufacturing plant at Goodwood, with over 1,000 people employed on site. This will help the company meet further growth in worldwide sales and satisfy demand for highly personalised Ghost and Phantom models. Expansion work will begin in February.

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