Rolls Royce Phantom 102EX


Those a bit knowledgeable about Rolls Royce cars know that the cars with an EX in their names are the British firm’s test and development prototypes.

They also know that although Rolls Royce say they don’t actually make these cars, they will eventually end up in production! Remember the 101EX that turned into the Drophead coupe.

So it’s fair to say that the Rolls Royce Phantom 102EX in an experimental vehicle that hints at a future electric-powered Roller. To be unveiled at the 2011 Geneva Motor Show, this car is a testbed for RR’s new and sophisticated electric drivetrain. It must be one helluva system because after all it won’t be easy moving that titanic body around with one or two small electric motors!

rr ex Rolls Royce Phantom 102EX

The headway RR will make with this car will be used for developing similar systems for models other than the Phantom.

Press Release:

Rolls-Royce Motor Cars today confirmed the development of 102EX, a one-off, fully electric powered Phantom, to debut at the Geneva Motor Show on 1 March 2011.  The car will tour during 2011, serving as a test bed to gather a bank of research data which will be crucial in informing future decisions on alternative drive-trains for Rolls-Royce Motor Cars.

“We have engineered the world’s first battery electric vehicle for the ultra-luxury segment,” said CEO Torsten Müller-Ötvös, speaking from the company’s headquarters in Goodwood. “With this vehicle, we begin an exploration into alternative drive-trains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future.”

Rolls-Royce produces cars that represent the pinnacle in luxurious motoring for the world’s most discerning customers.  With 102EX, also known as the Phantom Experimental Electric (EE), it is the company’s intention to carefully test the opinions and reactions to alternative drive-train options of a range of stakeholders including owners, enthusiasts, members of the public and the media.

102EX will serve as a working test bed for a global tour that takes in Europe, the Middle East, Asia and North America. Through test drives, owners will be given the opportunity to experience an alternative drive-train technology and to feedback their experiences, thoughts and concerns directly to Rolls-Royce.

While there are no plans to develop a production version, as one of the company’s EX models it will serve to begin a dialogue with existing owners and stakeholders, posing as well as answering questions of its audience.

These include the car’s ability to deliver an acceptable range between re-charges and to operate in extreme weather conditions. But also to benchmark reliability and quality against customer expectations of the world’s pinnacle automotive brand.

“I must be convinced that any alternative drive-train we choose for the future delivers an authentic Rolls-Royce experience,” added Müller-Ötvös. “It must be a technology that is right for our customers, our brand and which sets us on a sound footing for a sustainable future.”

In preparation for the Geneva debut, Rolls-Royce will launch the website www.electricluxury.com this week, a portal to fuel a wider global debate seeking views on the question of electric luxury from media, VIPs and stakeholders. The site will also deliver regular updates of the car’s progress while on tour.

Full technical specifications for 102EX, as well as images and b-roll will be published at 00:01 GMT on 1 March 2011.

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