Subaru at 2012 Geneva Motor Show

The Japanese car maker Subaru will be unveiling the BRZ sports car at the 2012 Geneva Motor Show, along with the new 5-door version of the Impreza.

Subaru BRZ, which was developed as a joint-project between Subaru and Toyota Motor Corporation, is a fun sports car that any driver can experience driving pleasure, featuring a front-engine, rear-wheel drive layout powered by the Horizontally-Opposed Boxer engine. Its concept is “Pure Handling Delight – the driving experience taken to a new level”.

The 5-door Impreza is also an interesting car. Its aim is to provide a new level of value not known to exist until now. Superior reliability, handling and safety features of the Subaru Symmetrical AWD (All-Wheel Drive) system with the Horizontally-Opposed Boxer engine at its core make it a refreshingly different choice in this segment.


Besides the major debuts, Subaru is also celebrating 40th anniversary of its renowned 4WD system:

2012 marks the 40th anniversary of Subaru’s core technology “Symmetrical All-Wheel Drive (SAWD)”, since it was first introduced on the “Subaru Leone Estate Van” in 1972. Focusing on the Subaru SAWD technology with the Horizontally-Opposed Boxer engine, FHI will create and showcase various items at the Subaru booth: they include a special logo embodying “Responsive handling of the driver’s intents”, which is a value of SAWD and graphics illustrating the history of Subaru’s SAWD. Also visitors will experience the benefit of SAWD uniqueness through the 3D virtual game.

Related posts:

  1. Subaru at Tokyo Motor Show 2011
  2. Mazda at 2012 Geneva Motor Show
  3. Honda 2012 Geneva Motor Show Lineup
  4. Subaru XV Crosstrek
  5. BMW at 2012 Geneva Motor Show

Filed Under: News


RSSComments (0)

Trackback URL

Leave a Reply

You must be logged in to post a comment.