Subaru at 2012 Geneva Motor Show


The Japanese car maker Subaru will be unveiling the BRZ sports car at the 2012 Geneva Motor Show, along with the new 5-door version of the Impreza.

Subaru BRZ, which was developed as a joint-project between Subaru and Toyota Motor Corporation, is a fun sports car that any driver can experience driving pleasure, featuring a front-engine, rear-wheel drive layout powered by the Horizontally-Opposed Boxer engine. Its concept is “Pure Handling Delight – the driving experience taken to a new level”.

The 5-door Impreza is also an interesting car. Its aim is to provide a new level of value not known to exist until now. Superior reliability, handling and safety features of the Subaru Symmetrical AWD (All-Wheel Drive) system with the Horizontally-Opposed Boxer engine at its core make it a refreshingly different choice in this segment.

SUBARU BRZ Subaru at 2012 Geneva Motor Show

Besides the major debuts, Subaru is also celebrating 40th anniversary of its renowned 4WD system:

2012 marks the 40th anniversary of Subaru’s core technology “Symmetrical All-Wheel Drive (SAWD)”, since it was first introduced on the “Subaru Leone Estate Van” in 1972. Focusing on the Subaru SAWD technology with the Horizontally-Opposed Boxer engine, FHI will create and showcase various items at the Subaru booth: they include a special logo embodying “Responsive handling of the driver’s intents”, which is a value of SAWD and graphics illustrating the history of Subaru’s SAWD. Also visitors will experience the benefit of SAWD uniqueness through the 3D virtual game.

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