Toyota Prius C Details


On the occasion of unveiling the new Prius C at Detroit Motor Show Toyota released details and pricing of the hybrid hatchback.

This car is poised to bring the hybrid technologies to the masses with a base price of under $20K, with fuel economy of 53 mpg. The letter “c” represents “city” in the Prius c name. Designed to function as an urban-friendly vehicle with an engaging driving experience. It’s all stacking up to be a properly good car in every aspect.

The Toyota Prius c relies on a SULEV (Tier 2 Bin 3) rated 1.5-liter in-line, four-cylinder gasoline engine that utilizes an Atkinson cycle to increase efficiency. This engine produces 73 horsepower and 82 lb.-ft. of torque, contributing to a total hybrid system output of 99 hp. So in spite of its fuel economy and everything, it won’t be a slouch. We have to give it to Toyota there, this is an astonishing car.

Toyota Prius C Details Toyota Prius C Details

Toyota press release:

A gateway product into the Prius Family, the new Prius c will find favor with younger shoppers seeking a smartly designed, fuel-efficient subcompact car packing advanced drivetrain and in-car technology. The Toyota Prius c will offer engaging driving dynamics with superior urban maneuverability. When the 2012 Prius c arrives in showrooms this spring, the all-new hatchback will offer:

  • The highest rated city fuel economy estimate of any vehicle without a plug
  • The most accessible Prius will feature a starting MSRP below $19,000 with proven hybrid powertrain and premium technology
  • A premium subcompact car experience thanks to a wide array of available convenience and advanced in-car electronics features, including a standard 3.5-in. full color TFT multi-information display, hands-free phone capability, USB port with iPod® connectivity, and available Display Audio system with Navigation and Entune™

The scale of the all-new Toyota Prius c becomes apparentwhen compared to the familiar proportions of the midsize Prius Liftback. The Prius c is smaller and lighter than its midsize Prius stable mate with 19.1 inches less length (157.3 vs. 176.4 inches OAL) and 542 lbs. less weight than the Prius Liftback (2,500 vs. 3,042 lbs.). In adapting the Hybrid Synergy Drive to the smaller Toyota Prius c platform, each of the system’s major components were re-designed to reduce weight, scale, and improve efficiency.

Four Grades with Generous Standard Equipment

The Prius c will be available in four trim levels offering desirable features, equipment, and enhanced capability giving consumers a compelling value proposition. Toyota Prius c provides many standard features such as automatic climate control, tilt-telescopic steering wheel with audio, climate, Multi-Information Display and Bluetooth® hands-free controls, and remote keyless entry with illuminated entry among a long list of standard equipment.

Efficient Packaging

The Prius c’s effective packaging design strategically locates key drivetrain components within the chassis to help optimize interior space and handling. The compact gasoline engine, transaxle and power-control unit are optimally placed within the vehicle to help enhance weight distribution and lower the center of gravity. In addition, the hybrid battery and fuel tank are positioned together beneath the rear seat, ideally distributing their mass within the wheelbase to improve weight distribution to help enhance handling. By locating the battery and fuel tank below the rear seat, the Toyota Prius c is able to offer 104 cu. ft. of interior volume (87.4 cu. ft. passenger volume, 17.1 cu. ft. cargo volume).

Prius c Hybrid Synergy Drive Propulsion

The Toyota Prius c’s Hybrid Synergy Drive system integrates the operation of components that include a gasoline engine, an electric motor within a Continuously Variable Transaxle, a nickel-metal hydride battery, a power control unit (inverter), a DC-DC converter, a step-up converter and a hybrid control computer. The hybrid control computer governs the seamless application of gasoline engine and electric power depending on driving demands and selected drive mode.

Youthful Exterior and Interior Design

The Prius c exterior design helps project a fun, youthful attitude for this all-new addition to the Prius family, while offering excellent aerodynamic performance. Extensive aerodynamic features were engineered into the Toyota Prius c to help achieve a 0.28 coefficient of drag. Adding character to this subcompact, the Prius c’s lower-body styling is wider below the beltline, featuring sculpted rear flares to help express a sturdy, athletic stance that communicates a more agile driving experience.

The Toyota Prius c’s available exterior colors include vibrant hues that are unique and expressive. The available colors for Prius c include three new colors – Habanero, Moonglow, and Summer Rain Metallic – along with Blue Streak Metallic, Absolutely Red, Black Sand Pearl, Magnetic Gray Metallic, Classic Silver Metallic, and Super White.

The Toyota Prius c interior design seeks to create a space that is futuristic yet passenger friendly. Using black as a basic interior color, the door trim, seat surfaces, and instrument panel feature treatments in lighter colors to help create contrast.

Display Audio and Connectivity with Entune®

The 2012 Toyota Prius c will offer three audio system configurations. A base audio system features either four or six speakers, depending on the model, and includes AM/FM CD player with MP3/WMA playback capability, auxiliary audio jack, USB port with iPod® connectivity, hands-free phone capability, phone book access, and music streaming via Bluetooth® wireless technology.

The Display Audio with Navigation and Entune™ has six speakers and augments capability with a 6.1-inch touchscreen, SiriusXM™ Satellite Radio capability (with 3-month trial subscription to XM Select package), HD Radio™ with iTunes® tagging, and advanced voice recognition. Toyota’s Entune™ multi-media system functions through select smart phones’ interface that brings applications such as Bing and Pandora® to the vehicle audio display. It also features real time information such as traffic, weather, fuel prices, sports, and stocks.

Standard Safety Features

The Toyota Prius c is equipped with nine airbags strategically located to help protect the driver and passengers in the event of certain types of accidents. The new 2012 Prius c, like allToyota models, is equipped with the standard Star Safety System™, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake Force Distribution (EBD), Brake Assist (BA), and Smart Stop Technology (SST).

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