Volvo Kicks Off V40 Production


The production of new Volvo V40 starts on a high-note as UK’s fleet users give it a warm welcome and place orders for it.

It’s no wonder of course, the V40 is great car. Leasing companies and future value guides who have already had detailed previews of the car are positive about Volvo’s new five-door hatchback with residual values, demand and desirability all predicted as being strong. The V40 is good looking, well-equipped, fairly economical and incredibly safe.

Highlights include Volvo’s pioneering low-speed collision avoidance system, City Safety, plus world-first pedestrian airbag technology, along with Bluetooth handsfree telephone system – fitted as standard on all specifications. Public sales will begin late in July.

Volvo V40 Volvo Kicks Off V40 Production

Volvo press release:

As Selwyn Cooper, National Corporate Operations Manager, Volvo Car UK, explains, it relies more and more on fleet feedback and advice in the final 6-12 months prior to launch. “It is the most important car Volvo has launched in the past 20 years and much of its design, specification and technology has been developed with the company motorist in mind,” he said.

“Fleets are now an integral part of our final development of a car before its launch to ensure prices, specification and positioning are all where they should be. This positive feedback from the industry is vital as our brand tries to improve its foothold in the corporate sector,” he added.

Andrew Mee, Senior Manager Pricing Risk, Lex Autolease said: “We believe the car will be a success, and our residual value forecasts are at a similar level to VW Golf, ahead of the current Audi A3 Sportback, and just behind the new BMW 1 Series.

“The V40 is an attractive model which provides an improved driving experience over any previous Volvo. The suspension offers control without feeling overly firm. Refinement levels are good, complemented by a high quality interior with the usual comfortable Volvo seats,” he added.

 

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