BMW M Performance Automobiles


At 2012 Geneva Motor Show BMW will be introducing a new sub-brand called the BMW M Performance Automobiles.

The range of cars offered by Performance Automobiles are toned versions of the full-on M cars, with a bit more focus on comfort, practicality and everyday usability. They are in fact normal BMWs but with some extra visual drama and engine power to make them more exciting, o as BMW says, emotional.

The BMW M Performance Automobiles offer exclusive engine variants, noticeably enhanced agility and outstanding precision on the road, plus design laced with emotional appeal. The first products of the M Performance range are expected to be the M550d super diesel sedan, and the X6 M50d, the super diesel SUV. They’re both powered by tri-turbo diesel engines that offer excellent performance while doing plenty of miles to the gallon.

BMW M Performance Automobiles BMW M Performance Automobiles

BMW press release:

The BMW M Performance Automobiles represent a totally new model category none of its rivals can offer. Only the high-performance sports cars from BMW M GmbH provide a more convincing execution of an overall concept focused on inspirational driving dynamics. “We are targeting our efforts at customers looking for more emotionality and more performance, but who don’t want to forgo the everyday usability of their cars,” said Dr Friedrich Nitschke, President of BMW M GmbH. Nitschke announced plans for further additions to the new product line-up, referring to “a range including a wide variety of model series, as well as both petrol and diesel-engined variants”. The intelligent all-wheel-drive system BMW xDrive would also play a significant role in the BMW M Performance Automobiles, he added.

2011 will go down as one of the most successful years for BMW M GmbH since the company was founded. In addition to the BMW 1 Series M Coupe, which marked BMW M GmbH’s first ever foray into the premium compact segment, last year also saw the successful introduction of the new BMW M5. The imminent arrival of the BMW M Performance Automobiles provides 2012 – which will also feature the world premiere of the new BMW M6, among others – with an early highlight.

“The BMW M Performance Automobiles benefit from the full expertise of BMW M GmbH,” explained Nitschke. The BMW Group subsidiary can call on decades of motor sport experience when it comes to translating outstanding engine power into excellent dynamics. This development expertise also imbues the BMW M Performance Automobiles with their distinctive character.

The models in the new product category follow in the tyre tracks of the BMW M535i, which was unveiled in 1980 and went on to capture the hearts of performance-minded customers with its extra power, precisely tuned chassis technology and subtly modified design. A fresh addition to the BMW 5 Series ranks, the Sedan remained a highly successful member of the line-up through two model generations and – up to 1987 – with the BMW M5 for company within the range. “Our aim with the BMW M Performance Automobiles is to continue this tradition,” confirmed Nitschke.

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