Q by Aston Martin


Aston Martin is expanding its personalization options with a new line of services called Q by Aston Martin.

The range includes the most unusual options you could possibly think of. The service can be extended to interior and exterior styling, offering almost endless opportunity for expression. Thanks to Aston Martin’s unique VH (Vertical Horizontal) Architecture, the philosophy that forms the backbone of its sports cars, the company has evolved a fast, flexible and modular approach to engineering.

They will preview the new range of options with two cars at the Geneva Motor Show, the Virage and the Cygnet. The available items are not particularly useful, but they’re kind cool.

Q by Aston Martin Q by Aston Martin

Details in Aston’s press release below:

Q by Aston Martin can help to design and procure luxury items beyond the customers’ car.  This could extend to colour matching a Brompton bicycle to their Aston Martin, supporting the customer’s architect to design their house, or creating colour themes and materials for the interior specification of a yacht.

The Virage and Cygnet models presented at Geneva have been enhanced and personalised to include unique colour and trim finishes, each car is a one-off showcase for the possibilities offered by Q by Aston Martin. The Virage with a bespoke Mariana Blue satin paint finish with an interior that includes blue carbon fibre, saddle leather floor mats, and striking yellow detailing, together with exclusive concept components, including a header mounted track-day HD video camera, luggage rack and striking forged, diamond turned wheel, all of which have been developed by the team, illustrating the scope of the service and the lengths to which customers can go with their individual requests.

The Cherry Tree Cygnet translates this bespoke service to Aston Martin’s acclaimed Tailor-Fit city car. Finished in Cherry Tree raspberry paint with a kestrel tan interior, the Cygnet includes specially developed photographic leather headlining, as well as a tailor-made colour-matched three piece luggage set, unique brogue leather detailing on the seats and a colour-matched Brompton bicycle for extra urban manoeuvrability.

In 2012, Aston Martin offers customers a remarkable fifteen models, including Rapide, the DBS Coupe and DBS Volante, Virage Coupe and Volante, DB9 Coupe and DB9 Volante, the V8 Vantage Coupe and Vantage Roadster, the Vantage S Coupe and Roadster and the V12 Vantage. In addition, there is the Cygnet city car and One-77 supercar, and the line-up will be joined by the V12 Zagato in mid-2012.

Personalisation, customisation and special options ensure customers have a practically unlimited choice. Aston Martin is a company with strong values, class leading product and a highly skilled workforce. A pioneer in design, technology and manufacturing, Aston Martin continues to be a global leader and a beacon of British design and manufacturing. Innovation, in all its forms, is central to Aston Martin’s ethos.

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