I’m in week five of my distracted driving campaign (I’m sure you’ve seen the multitude of my posts, emails, tweets, and Facebook updates), and I have to say that I’ve discovered a disconnect that disappoints me.

In your teenage years, it is all about peer pressure to do the wrong thing. Well, the Distraction Free Fridays campaign aims to use peer influence to do the right thing.

Photo credit: ctvnews.ca

Parents of teenagers have plenty to focus on.

Above the “fold,” the ad below could be for almost anything; however, look closely at the text in the following green speech bubbles. The ads are simple, written just like last minute text messages would be typed (can you find the misspelling?), but they do the trick.

Some parents may be relieved at the fact that their teenager passed their Driver’s Education course.

The line (from focusdriven.org): “Nothing you have to say is that important.”

As you may have read, Whitney got the chance to experience first-hand the importance of tire safety at Michelin’s Laurens Proving Grounds.

Earlier this week, I was astonished at the carelessness of one of our own. I couldn’t believe the behavior of a professional who represents the auto industry here in the D.C.

With AT&T’s “It Can Wait” campaign and others similar to it, it’s hard to say that some people are unaware of the dangers of distracted driving. Of those who are aware, only a select few actually practice safe, distraction-free driving.