Cadillac ATS Auction
Continuing their great habit of donating the first production unit of each new model, Cadillac will be auctioning off the first ATS that rolled off the production line with 100 percent of the proceeds going to Team Joseph, a non-profit organization that funds Duchenne muscular dystrophy research.
The crystal red, Premium-trim ATS up for auction will be fully equipped with a 3.6L V-6 estimated at 320 horsepower. The car will also feature CUE, Cadillac’s comprehensive in-vehicle user experience that merges intuitive design with industry-first controls and commands for information and media.
The car will be auctioned at Barret Jackson La Vegas event, and the auctioneer agreed to do this one commission-free, so the organization will get the full purchasing price of this car. Let’s hope it will be a big number.
“There are therapies in development right now that could help this generation of children, but we have to keep the momentum going. Someday soon, when a child is diagnosed with Duchenne, it will not be a devastating disease but simply a manageable condition.” said Marissa Penrod, Joseph’s mother and founder and CEO of the non-profit. “Team Joseph is thrilled to be the recipient of Cadillac’s generosity through the donation of the first ATS,”
Duchenne is a lethal form of muscular dystrophy affecting one in every 3,500 male births around the world. Only through recent advances in care have some patients been able to live with Duchenne beyond their teenage years.
“Donating the first Cadillac ATS will allow us to raise money and awareness for a very important cause,” said Don Butler, vice president of Cadillac marketing. “It’s our way of supporting treatment for Duchenne, with some of that research occurring in our home state of Michigan.”
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