Chevrolet Malibu Mom Engineers


The new Malibu is one of Chevy’s most over engineered cars ever. Here’s another proof.

Chevrolet has used engineers that are actually moms to make sure the car is up to the tasks they want it do to. So it would be the best car out there for moms out there, because it was built by moms! Malibu moms Suzanne Cody, Julie Kleinert, Kara Gordon and Tracy Mack-Askew also help demonstrate the important role women and mothers play in engineering today’s family vehicles.

The Malibu is Chevrolet’s first global midsize sedan, and will be sold in 100 countries on six continents. Though based in Metro Detroit, the Malibu moms’ work will be felt from Birmingham to Bulgaria, Ann Arbor to Austria and from St. Clair Shores to Seoul, Shanghai and beyond. The ingredients in this car are stacking up for something great.

ChevroletMalibuMoms051 Chevrolet Malibu Mom Engineers

Chevy press release:

“People spend a lot of time in their vehicles,” said Gordon, the Malibu’s lead acoustic noise engineer and mother of two active young boys. “It’s really important for me to spend that time with my kids in a positive way. If your car isn’t quiet, you can’t hear your kids talking to you in the background, and you can’t hear how their day went.”

Gordon recalls an incident that drove home the importance of her work.

“We were about to get on the freeway and my younger son was mumbling something I couldn’t hear. I kept asking him over and over what he was saying and my older son finally yelled, ‘His seat belt isn’t buckled.’ So I pulled over – luckily – before we actually got on the highway.”

Involving more engineer moms in vehicle development is happening as women continue to take a bigger stake in the market. Women buy a little over half the cars sold in the United States, and take part in 80 percent of all family car buying decisions, according to traditional industry statistics.

Yet according to the American Society of Engineering Education, the percentage of undergraduate engineering degrees going to women in 2009 was 17.8 percent, a 15-year-low.

Recognizing this need, General Motors and the GM Foundation support several programs aimed at encouraging women to pursue science, technology, engineering and math (STEM) subjects, including high school robotics programs and college scholarships.

“Women are major automotive consumers, and automakers that want to appeal to them need to understand what their needs and requirements are,” said Rebecca Lindland, director of research at IHS Automotive. “Women engineers can provide a unique perspective to the design and engineering process. For example, women are generally smaller than men, so ergonomic needs are different. We also have a heightened awareness of safety, and tend to be more sensitive to the needs of family.

“We need to encourage more young women and girls to venture into engineering and show them it’s not just numbers, but its color and style and design,” she said. “Women add a necessary element to enhance a vehicle’s appeal and the entire development process benefits from that added dimension.”

Share and Enjoy:
  • Print this article!
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • Propeller
  • Reddit
  • StumbleUpon
  • Twitter
  • E-mail this story to a friend!
  • Fark
  • Furl
  • Live
  • Slashdot
  • SphereIt
  • Technorati

Related posts:

  1. GM Engineers Studied Lots of Bottoms To Make Malibu Seats!
  2. New Chevrolet Malibu Debuts
  3. First 2012 Chevrolet Malibu Produced in Korea
  4. Chevrolet Volt and Malibu Get 5-star NCAP Rating
  5. 2013 Chevrolet Malibu

Filed Under: News

Tags:

RSSComments (0)

Trackback URL

Leave a Reply

You must be logged in to post a comment.