Chrysler 2010 Sales Report


Between the Detroit’s big three automakers, Chrysler had the worst situation during the economic downturn. But thanks to government bail money and some drastic measures taken to save the brand, it recovered and set a good 2010.

Chrysler Group sales in 2010 reached 1.1 million units in the U.S. which is 17 percent up compared to 2009. The company launched 16 all-new or significantly refreshed vehicles during 2010, representing 75 percent of its nameplates.

The success is mostly owed to a number of hugely popular models such as the new Cherokee and Ram pickup truck. Jeep Grand Cherokee sales alone upped 211 percent over December 2009.

Chrysler logo1 Chrysler 2010 Sales Report

Chrysler Group finished the year by topping the 100,000-unit sales mark for the third time in 2010. Adding to the strong sales finish, the all-new 2011 Jeep® Grand Cherokee and all-new 2011 Dodge Durango were named finalists for the 2011 North American Truck of the Year award. The winners will be announced Jan. 10 at the North American International Auto Show in Detroit.

“Chrysler Group 2010 sales of 1.1 million units are consistent with our sales objective that we presented in our Nov. 4, 2009 five-year business plan,” said Fred Diaz, President and Chief Executive Officer – Ram Truck Brand and Lead Executive for U.S. Sales. “We are extremely proud of the sales strides we made during this transition year. Chrysler Group launched 16 all-new or significantly improved models last year, most of them during the fourth quarter. We can now share our excitement with our customers as our new 2011 models arrive in dealerships in greater volumes over the coming months.”

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