Ford Fusion Ryan Seacrest Campaign

Random Acts of Fusion is the name of a multidimensional advertising campaign Ford has thought up to etch the new Fusion into the public’s view, using celebrities like Ryan Seacrest as the host.

This unique initiative builds further on the success of out-of-the-box thinking that led to trailblazing Ford social consumer programs such as the Fiesta Movement and Escape Routes. Using transmedia storytelling, Ford will reach out to consumers with the new Fusion every day. Unlike any other program before, Random Acts of Fusion will play out over time through a story arc across a variety of media channels that will be driven by digital and experiential while also including radio, broadcast and social media.

It’s great, except for one tiny detail. American people have kinda enough of Seacrest in American Idol. Seeing him everywhere in radio and internet as well as TV could be a bit wearisome! Just kidding.


Ford press release:

Ford announces a new social consumer program for the highly anticipated all-new Ford Fusion that aims to shatter the bounds of immersive entertainment with “Random Acts of Fusion.” The unique transmedia marketing initiative promises to be as groundbreaking as the all-new Ford Fusion – a vehicle poised to dramatically change the face of the midsize car segment, delivering an entertaining and experiential introduction for the new sedan.

“We are taking a completely unique approach to introduce the new Fusion with a transmedia program, launching this transformational vehicle that over-delivers with its distinctive blend of style, intelligence and technology,” said Jim Farley, Ford group vice president, Marketing, Sales & Service. “Combining social media, entertainment and unexpected consumer experiences will allow us to connect with audiences through every type of media, making Fusion’s profile larger than ever.”

Random Acts of Fusion will star a number of personalities from consumers to celebrities – including Emmy Award-winning TV and radio host and producer Ryan Seacrest – as the program crisscrosses the country introducing the all-new Fusion to millions.

“It’s a privilege to partner with such a stellar multinational brand as Ford,” said Seacrest. “I’m excited to help Ford bring the Fusion to life through what I believe is going to be a very entertaining and surprising interactive consumer initiative.”

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