Kia Sportage Drives From Seoul To Moscow
By Arman Barari on Aug 18, 2010 with Comments 0
Kia Motors’ latest publicity stunt for their brand-new crossover Sportage is a good one!
Kia says to prove that the spirit of adventure still (still? we didn’t know they have such kind of spirit!) burns brightly within the Kia DNA, a team of 13 drivers and support crew left Seoul on August 5, on a journey of 12,000 kilometres across some of the world’s most isolated country to the heart of Russia, Moscow. They are using a fleet of three 2.0-litre diesel Sportage EX.
That’s one helluva challenge. The team will have to finish the journey in time for the Moscow International Motor Salon from August 25 to September 5.
The route takes the vehicles from Seoul, on a ferry to China, north towards Mongolia and the Gobi Desert, before entering the team’s native Russia for the last leg of the odyssey. A group of bloggers and video crew chronicle the event as it goes on.
“We chose this route because of the exotic locations from Asia through to Russia,” said Mr. Tak-Uk Im, President of Kia Motors Russia. “The all-new Sportage CUV will hold up to the long challenge providing great comfort for the team, and turn heads along the route for its great design.”
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