Land Rover Builds 1,000,000th Discovery


Land Rover achieves a new production milestone by building the 1,000,000th unit of the Discovery.

To celebrate this, Land Rover will showcase the Discovery’s unique versatility and breadth of capability by embarking on a expedition from its birthplace in Birmingham, UK to one of its fastest growing markets Beijing in China. That’s 8.000 miles, 13 countries in 50 days – a team of four Land Rover Experience experts tackle all weather, all terrain  in the one millionth Discovery.The Disco is the car for the job though, being one of the most capable 4×4 cars in thee world.

Besides that, the expedition aims to raise £1million for the International Federation of the Red Cross and Red Crescent Societies (IFRC) in Land Rover’s most ambitious fundraising project ever.

1000000th Land Rover Discovery Land Rover Builds 1,000,000th Discovery

LR press release:

The 1,000,000th Land Rover Discovery has been made at Jaguar Land Rover’s Solihull Manufacturing Plant near Birmingham in the UK.

To celebrate this milestone and demonstrate the Discovery’s class defining versatility and all-round capability, the 1,000,000th vehicle will now start a ‘Journey of Discovery’ from its birthplace in Birmingham to Beijing in China – one of Land Rover’s fastest growing markets.

The 50-day, 8,000 mile adventure will be undertaken by three Land Rover Discovery vehicles travelling through more than a dozen countries across Europe and Central Asia, culminating at the Beijing motor show on 23 April.

The expedition also presents Land Rover with the opportunity to launch its most ambitious fund-raising project yet by aiming to raise £1million (GBP) for the company’s Global Humanitarian Partner, the International Federation of Red Cross and  Red Crescent Societies (IFRC). The money will be used to support a much needed water sanitation project in Uganda.

The Land Rover Discovery

Production of the 1,000,000th Land Rover Discovery comes 23 years after Land Rover introduced its original model. Since it first came to market as a third model to sit between the luxurious Range Rover and the rugged Defender, it has carved its own market segment and become an international success story.

Discovery has picked up more than 200 awards around the world and last year saw record sales of almost 45,000 units across 170 worldwide markets. It also stands as an excellent example of UK design, engineering and manufacturing, with 83 per cent of production being exported from its West Midlands manufacturing base.

The Land Rover Discovery is one of the world’s most practical vehicles – it can seat seven passengers, has a load space volume of up to 2,500 litres and is packed with technology including Land Rover’s award-winning Terrain Response System, which adapts the vehicle to respond to differing terrains and driving conditions including snow and sand.

The success of the Discovery alongside other Land Rover models has helped to create a positive momentum at the company’s Solihull operations. The facility now employs around 6,000 people following a recruitment drive launch six month ago, boosting the workforce by 20% to support its expansion plans.

Alan Volkaerts, Operations Director, Solihull Operations said: “Many people are involved in the production of the Discovery, and many have been here for the whole journey, from car number one to car number one million. I’d like to take this opportunity to thank every one of them. They have done a brilliant job, and have displayed great dedication and service. These are the men and women who have made the Discovery the success story it is today.

I am very pleased to tell you that their numbers are also growing. The success of the Discovery, and of Jaguar Land Rover, means that we are coming to the final stages of a major recruitment drive to fill more than 1,000 new positions here at Solihull, as Jaguar Land Rover embarks on its most ambitious growth plan for many years.”

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