Skoda Citigo Tiesto Campaign


Skoda realzied in order to etch the new Citigo into the public’s conscious they need something to mix it up with something they like. So they went to DJ Tiesto, obviously!

The world renowned DJ unveiled the car first in Geneva and is now on a tour of Europe, sponsored by Skoda of course, playing concerts for the lunch of the car in each market. Tiesto, having sold out Victoria Park (London) twice to a crowd of 25,000, will land in the West Midlands on 1st June and bring an unforgettable performance to an audience of 5,000 – who are being given the chance to attend by entering a draw for free tickets via the Skoda Facebook page app.  A lucky few will also win a Meet and Greet with Tiesto in person.

Clever marketing trick, ha. Let’s see how it works for them in the market.

citigo Skoda Citigo Tiesto Campaign

How to win tickets:

Entrants can also increase their chances of winning tickets by inviting friends to register.

Supporting Tiësto on the night will be Toolroom Records boss Mark Knight with whom Tiësto collaborated on the 2011 hit “Beautiful World”.

“The new Citigo is youthful and fresh and this partnership with Tiësto fits perfectly with our positioning of this new car” commented Helen Bainbridge, ŠKODA National Communications Manager.  “We’re really excited about this event and believe it will appeal to a new, younger audience for ŠKODA in the UK.”

In addition to the UK performance, Tiësto will be playing a series of exclusive ŠKODA dates across Europe, in the Czech Republic, Germany, Poland, France and Italy throughout the summer.  More details are on facebook.com/skoda.

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